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Your mom knows everything you've ever done.
So does ours.

Rock Fight Action Figures... Virginia Slim: Independent Outdoor Woman of the 1970's!
She built her own cabin, split her own firewood, and smoked her own smokes. Virginia Slim is an independent outdoor woman of the 1970s ,...
Mar 18

Discounting The Discount
by: Wes Allen, Guest Contributor I just listened to the most recent episode of The Rock Fight ( "Will Sierra Take Out REI?" ) and found...
Mar 4

FiveFingers Were Lame. Super Shoes Are Worse.
In the ever expanding Super Shoe market, Rock Fight's Colin True misses the simplicity of the minimalist movement. Did you hear about the...
Feb 27

Mountain House Boa: It’s What’s For Dinner
Proof that no sector of the outdoor lifestyle is safe from boa constriction, introducing the new Boa Bag by Mountain House ! These...
Feb 13


...But It Has To Sell
by: Wes Allen, Guest Contributor If you made a list of the products you’d expect to see in a local outdoor store based on the most...
Feb 11


Denver's Ship Of Theseus
After spending the weekend hearing from many in outdoor media about last week's layoffs at Outside, Inc, Rock Fight founder Colin True...
Feb 11

Tariff Tantrums Won't Help Us
The Rock Fight's "Producer" Dave takes center stage for a look at tariffs and the outdoor industry. Nothing like a trade war to douse any...
Feb 6


They're Fixin' To Steal Your Land (again)
The host of Open Container , Doug Schnitzspahn, takes a deeper look at the topic that inspired his most recent episode: how our public...
Feb 4

Rock Fight Action Figures... Jerry Bumâ„¢
Behold! Jerry Bumâ„¢ The Ultimate Super Jerry! Behold Jerry Bumâ„¢ , the only action figure that captures the legend every Jerry thinks they...
Jan 29

What REI's Exclusivity Deal With Altra May Cost The Outdoor Industry
by: Wes Allen, Guest Contributor In outdoor retail, how a brand chooses to distribute its products says a lot about what they prioritize....
Jan 22

I Love L.A. (We Love It!)
Friend of the Rock Fight Shawnté Salabert , who lives in the Los Angeles foothills, sent us this powerful piece about being an outdoor...
Jan 16

The Consigliere Speaks: The Outdoor Brands You’ve Never Heard Of (Probably)
Listen to The Consigliere From the desk of Rock Fight's own consigliere, Eoin Comerford, comes a running list of direct to consumer...
Jan 13


There But For the Grace of God, Go I, Faking My Own Death In a Kayak
Justin Housman takes a look at the kayaker who tried to bounce on his family by faking his own death. And you know what? He kinda gets...
Dec 26, 2024

PsyNet's Campfire Tales: Holiday Unfulfilled*
Prompt 0021: PsyNet, create a holiday song about how a very sad Santa Claus's specialty toy fulfillment business has been replaced by...
Dec 24, 2024

The Very Obvious Mystery Ailment
Rock Fight's Justin Housman recently cut his leg on his mountain bike pedal. What happened next was... unexpected. I can feel it...
Dec 19, 2024

Cotopaxi Goes Gear-Free: All Lifestyle, All the Time
With bits of real llama, you know it's good! Industry outsiders are reporting that Cotopaxi, the ‘Gear for Good’ brand, has made the...
Dec 11, 2024


Rock Fight Heads To ISPO!
Eoin with an "e" Rock Fight's industry insider and consigliere, Eoin Comerford, is sending out regular dispatches from his time at ISPO....
Dec 6, 2024


Outdoor Content Aggregator Announces 37th Consecutive Best of the Best Listicle
In what can only be described as an industry best practice, a leading Outdoor Content Aggregator has published its 37th consecutive "Best...
Nov 20, 2024


Happy Fall-idays From The Outdoor Zombies!
Dear Extended Outdoor Family, Greetings from the undead! The Zombie Family clan hopes you're all hanging in there. As the leaves fall and...
Nov 5, 2024

Merrell Continues Spin-off Momentum By Teaming Up with Law & Order: NPS
FOR IMMEDIATE RELEASE NBC and Wolf Entertainment proudly announce "Law & Order: National Park Service," the groundbreaking new spin-off...
Oct 24, 2024
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