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Your mom knows everything you've ever done.
So does ours.

'Alpha Squirrel’ Gang Terrorize National Park Guests in Latest Crime Spree
Feds fear links to Mexican cartels may signal new phase of marmot mayhem. YOSEMITE NATIONAL PARK — In an escalating wave of crime, the...
Aug 6, 2024

Minimalist Shoecadas Emerge From 17 Year Slumber
Eager fitness enthusiasts have descended upon sporting goods stores worldwide, cameras at the ready, to witness the semi-rare emergence...
Jul 31, 2024

Rock Fight Action Figures... The Blast & Caster!
Live the dream with The Blast & Caster! Don’t know which wildlife to kill first? Now you don’t have to decide because you can do both!...
Jul 30, 2024


No More Cool Parties: VF Sells Supreme
Remaining VF Properties Left Grappling With Decision To Punt On The Popular Apparel Brand In a shockwave through the corporate fashion...
Jul 24, 2024

Rock Fight Action Figures... Too Close Tourist!
When Close Isn't Close Enough Get ready for the adventure to end a lifetime with the Too Close Tourist: Large Mammal Mama Edition! Why...
Jul 23, 2024

Rock Fight Action Figures... Naked Bike Rider!
Put a EWW On It with the Naked Bike Rider! Embrace your free-wheeling spirit with this au naturel cyclist– the Naked Bike Rider. Perfect...
Jul 12, 2024

ROCK cON is here!
Rock Fight to Launch ROCK cON: The Outdoor Trade Show for Outdoor Trade Shows In a bold move that has left the outdoor industry buzzing,...
Jul 10, 2024

Bravely Ventured
Models Bravely Venture into Field For Latest Outdoor Photoshoot. In a bold move blending high fashion and rugged outdoor acumen, a top...
Jul 8, 2024

Rock Fight Action Figures... Viper Ace: Leader Of The Freedom World
All Rise for the Star Spangled Badass To his mom, he’s Samuel. To those who know him, just Chad. But to everyone else, he’s the alpha dog...
Jul 4, 2024

An Inconvenient Suit
GoreWear teams with former VP Al Gore to lock box Climate Change New Inconvenient Suit aims to raise awareness and performance....
Jul 3, 2024

Patagonia's Wetsuit Breakthrough, Cabins v. Offices & A 4 Year Old Sets A Hiking Record
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for a round of outdoor headlines! Come along as Colin &...
Jul 2, 2024

Unlucky charm? Rabbit's Dream Chaser Turns into PR Nightmare
In a move that has sent ripples through both the running and animal rights communities, Rabbit, the apparel company known for its plush...
Jun 28, 2024


Rock Fight Action Figures... Adventure Cat Lady!
The neighborhood knows her. Kids know her cats. And she’s a Tuft & Paw super shopper. She’s the Adventure Cat Lady! With her Wildfang...
Jun 27, 2024

Rock Fight Action Figures... Can't Hear Nature Hiker
Did you hear that? Of course you didn’t. You’re on an outing with the Can’t Hear Nature Hiker! This cutting-edge action figure comes...
Jun 21, 2024

BREAKING NEWS: Tick Mitt Nit Pick
SALT LAKE CITY, UT— Tick Mitt, the maker of the innovative tick removal system of the same name, was awarded ‘Product of the Year’ during...
Jun 19, 2024


Rock Fight Action Figures... The Swag Hound - Promo Prospector
Some say Swag. Others say Schwag. But he calls it FREE! You know him because he’s been at every show since 1989. He’s a Promo Prospector...
Jun 13, 2024

Hiking Group Plans Epic Thru-Hike Across Freeway Overpass
EUGENE, OR - In an audacious bid to conquer new frontiers, the highly regarded hiking group "Trailblazers" has announced plans for an...
Jun 8, 2024

Front and Center: Sleeping Bag Innovation Now Trendy Addition
Once only the province of jackets, and then the humble sleeping bag, the ‘center-zip’ trend is sweeping the nation. Retailers are...
Jun 8, 2024

BREAKING NEWS: Sierra's Celebration Gets Scary
Sierra Incites Mass Panic While Celebrating 100th Store Opening with SAW-Inspired Promotion SHEBOYGAN, WI— In an unexpected twist on the...
Jun 1, 2024

BREAKING: Awesome Sauce Faces Loss Of Awesomeness Designation After Reddit Scandal
Spring Energy, the maker of Awesome Sauce Gel, has been forced to remove the product from its website after recent accusations that it...
May 31, 2024
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