'Productless Packaging' sets new circularity standard
Packaging World magazine, the world’s most widely read publication for professionals who use, recommend, and purchase packaging equipment, materials, and services, may be reporting the introduction of an innovative new category of packaging technology known as "productless packaging."
Based on the long-imagined, but never-before-achieved tetracontagon shape, the D40, as it is known by industry insiders, is a rare container specially designed not to hold any product at retail.
Made from materials extruded from the sustainability promises of global packaged goods manufacturers, this new concept allows consumers to engage in boundless consumption while reversing their carbon footprint. Because circularity.
By removing the product - often the least sustainable element in the product/packaging dyad - the D40 achieves a remarkable 1000% recyclability rating. Some observers have coined a term ‘noncycled’ for this level of sustainability. This meaning it is so recycled that it no longer requires recycled content to be recycled
“No other packaging solution even comes close to this holy grail of a 1,000% noncycled tetracontagon,” said Grimmer Runestone, noted polyhedrist and packaging expert. “It’s like a +3 remarkability spell. It’s legendary.”
The D40 was recently awarded the coveted LEED Platinum Sphere certification for its groundbreaking approach to circularity from a 40-sided perspective.
Story Filed by Real Fake News, Part of the /S Division of Rock Fight, llc. Things have been changed. There are no innocent.