The Position Every Outdoor Company Needs To Guide Their Brand And Products

Today on the show Colin talks about how Fischer Skis and every other brand out there needs to have a Brand Asshole.

After working at outdoor brands for more than 20 years, Colin learned that brands are often the worst judge for how consumers will view some of their decisions.

In this episode he guides brands everywhere by suggesting a new position that they should rush to hire using Fischer's new line of skis, Nightstick, as an example.

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