NEMO's PFAS Free Tent & The Listeners Weigh In On The Value Of Sponsored Athletes
- colin7931
- Mar 12
- 43 min read
Today Colin & Justin hit the following topics to come out of the outdoor adventure community!
Several brands put out new product press releases over the past week including Mountain Hardwear, Tifosi, and NEMO. Colin & Justin give their thoughts on each of these but save most of their commentary for the NEMO Dagger OSMO that is bluesign certified and PFAS free.
They read responses they received to last weeks question they posed to The Rock Fight listeners about the value athletes offer to outdoor brands in 2025. This week's question? What is your favorite outdoor sock brand and why?
For The Parting Shot, a recent crazy outdoor story prompts Colin to wonder why we don't get action movies featuring action sports anymore. And Justin would like you to know what you're ordering before you get to the counter.
Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
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Episode Transcript:
Colin True
00:00:00.160 - 00:00:10.008
All right, before we get started today, we're excited to talk about our new sponsor on the show, Oboz. That's right. Oboz is sponsoring the Rock fight. You know, many of you already know Oboz, Justin. I'm sure you know Oboz.
Justin Housman
00:00:10.104 - 00:00:15.464
Do I know Oboz? They were my first, like, outdoor shoe brand that I really cared about.
Colin True
00:00:15.632 - 00:00:36.898
Well, there you go. Because they stood up in 2007 in a crowded footwear space and said, there's room for me too, and I want to make shoes just for Justin Hausman.
They were an upstart outlier with a weird name, a roomy toe box, and well built offerings for A4 committed hikers, A combination that has attracted a loyal following for going on 20 years. I'm happy to have oboes joined the Rock Fight. I'm sure you are as well, Justin. They're. Come on.
Justin Housman
00:00:36.954 - 00:00:39.350
Are you sure that Oboz is outdoor Bozeman?
Colin True
00:00:39.690 - 00:00:40.530
That's what they told me.
Justin Housman
00:00:40.570 - 00:00:46.578
Okay. Bozeman. I mean bows. I always figured, I never really thought about what the O was for. Bows by itself would be pretty cool. Just bows.
Colin True
00:00:46.674 - 00:00:48.514
How many dogs out there you think are named bows?
Justin Housman
00:00:48.562 - 00:00:51.230
Oh, my God. Good question.
Colin True
00:00:51.850 - 00:00:53.570
Like, if I put the over under.
Justin Housman
00:00:53.610 - 00:00:57.710
At like 45, probably so many more than that. I would take the over.
Colin True
00:00:58.990 - 00:01:45.670
Listen, Oboz is committed to shining a light on the core activity central to many of our outdoor pursuits, which is hiking. You know, the thing we all do but don't talk about. We are unified by hiking. Oboz loves hiking.
And that's something that we can get down with here on the Rock Fight. Over the coming months, we'll be sharing news and products from our friends from Bozeman. So welcome to the Rock Fight, Oboz. Let's cue the intro.
Welcome to the Rock Fight, where we speak our truth, slay sacred cows, and sometimes agree to disagree. This is an outdoor podcast that aims for the head.
I'm Colin True and joining me today, Nicolas Cage and the Surfer doesn't open up until May 2, but he's already in line outside of his local theater. It's Justin Houseman.
Justin Housman
00:01:46.250 - 00:02:12.702
I think it's such a bummer that I have to wait that long. I feel like movies now, you don't really know when they come out or if they've already been out. You know what I mean?
Cause like stuff streams before it hits the theater. You're like, I don't know anymore. And which is good and bad.
I guess I kind of miss the old days where you just knew when a movie was coming out and you kind of had a, like, sort of plan for it. But I think this movie looks absolutely fantastic. I mean, the trailer looks unbelievably cool. I've heard nothing but good things.
Colin True
00:02:12.806 - 00:02:15.438
The intersection of, like, your action movies, you love.
Justin Housman
00:02:15.494 - 00:02:15.870
Yes.
Colin True
00:02:15.950 - 00:02:17.070
Nicholas Cage, you love.
Justin Housman
00:02:17.110 - 00:02:17.470
Yes.
Colin True
00:02:17.550 - 00:02:18.558
Surfing, you love.
Justin Housman
00:02:18.614 - 00:02:20.414
Yeah. I mean, really doesn't get better.
Colin True
00:02:20.502 - 00:02:22.814
It's literally like someone said, hey, let's make a movie for Justin.
Justin Housman
00:02:22.862 - 00:02:31.598
But it also doesn't appear to matter at all. Like, it's not like he's surf. It's not like, about his. Him being. I mean, it's about him being a surfer, but it's not like, about.
About surfing, if that makes sense.
Colin True
00:02:31.694 - 00:02:32.142
Right.
Justin Housman
00:02:32.246 - 00:02:40.510
So, like, it doesn't matter that he looks like a dipshit carrying a board. Like, it's not like they're going to, you know, like, the surfing action doesn't matter, but, like, God, it looks good. It looks.
Colin True
00:02:40.590 - 00:02:46.990
You got to be hoping for, like, just at least one shot of, like, you know, a body double on a board and then like a close. I don't even know if there's going to be really.
Justin Housman
00:02:47.030 - 00:02:58.014
I don't even. I mean, they might do that. I have.
No, I mean, I could see that actually, like, him just, like, scowling, looking really angry is like, you know, like a wave in the background that might happen. But it looks. It looks. It looks badass. I can't wait.
Colin True
00:02:58.062 - 00:03:07.966
It looks pretty good. Yeah. Actually, if you don't know. Don't know what we're talking about. Go check out the trailer for the Surfer. Sorry.
Nicholas Cage trailer came out like a week or two ago. It looks. It looks badass. It looks like a good flick.
Justin Housman
00:03:07.998 - 00:03:13.886
I'm so glad it looks weird. I was afraid it was going to, because this movie. We've known about this movie for a long time, but I'm so glad. It's weird.
Colin True
00:03:14.078 - 00:03:26.398
I thought when I saw sort of the. The poster or the thumbnail for the. For the trailer, it was going to be like an existential, like, surfing movie with, like, Nicholas Cage.
And then all of a sudden you realize, like, oh, no, they're going completely weird.
Justin Housman
00:03:26.494 - 00:03:27.770
This is going to be super fun.
Colin True
00:03:28.150 - 00:03:30.046
Which is when Nicholas Cage is at his best.
Justin Housman
00:03:30.118 - 00:03:31.390
Absolutely. Yeah.
Colin True
00:03:31.470 - 00:04:24.930
Yeah. Well, today on the podcast, Justin and I are going to be talking about some brand news that come out over the past week.
We're going to get some answers to what we asked last week on Q and A Corner before putting out this week's question on Q and A Corner. And we'll, of course, wrap things up with the parting shot. Before we get to any of that, some housekeeping programming reminders for you.
If you missed Monday's episode of the Rock Fight, you missed an old timer, guys.
Justin and I and the rest of the Rock Fight Avengers assembled to name the top five outdoor accessory brands in a completely pointless and subjective exercise. But it was really fun and it's really fun to listen to encourage you to check out that episode and then come back this Friday.
Rock Fight Consiglieri, Owen Comerford and I are going to talk about everything we learned at that came out of last week's North Face Investors Day. And there was a lot. So we're going to break that down on on Friday's episode of the Rock Fight.
And we got some other things going on though, over here in the Rock Fight universe. Justin what's what's happening with the newsletter this week, folks?
Justin Housman
00:04:25.910 - 00:05:25.064
You're listening to this on Wednesday, which means the news the previous newsletter came out the day before. It's true, which is Tuesday. So go ahead and navigate yourself over to our website Rockfire Co.
It's gonna give you a little option to join the mailing list and I recommend that you do because that weekly newsletter is gonna give you some fresh content, some fresh popped content, some fresh squeezed content that you're not gonna find your else Written by me, written by Colin, written by other folks. We're going to keep you in suspense there. But anyway, this is not just a simple aggregator of all the funny things we talked about in the week.
This is a real deal breaking news and or thoughtful, poignant essay type newsletter. So you're not going to want to miss that anymore because you've already been missing it if you've not signed up for it. So go sign up for that.
Also, please subscribe. Join the Rock Fight by hitting the follow button on whatever podcast app you are listening to us on and give us a coveted five star rating.
We deserve it and we know you want to give it.
Colin True
00:05:25.232 - 00:05:41.464
All right, our top story today of course is presented by your hub for Ultra Light Gear Garage Grown gear. Head to garagegrowngear.com check them out.
We'll talk a little bit more about them in a second, but just a few quick things to run through before we get to Q and A Corner because spring has sprung. There's a bunch of brands that were technically spring yet.
Justin Housman
00:05:41.552 - 00:05:44.536
Let's look it up. First day of spring, I bet it's not. I'm just curious.
Colin True
00:05:44.568 - 00:05:47.512
It's not. The meteorological start of spring though, is March 1st.
Justin Housman
00:05:47.616 - 00:05:48.856
Oh, is it now. Okay.
Colin True
00:05:48.888 - 00:05:49.480
But. But the.
Justin Housman
00:05:49.520 - 00:05:53.188
The technical like vernal equinox. Is that the one?
Colin True
00:05:53.244 - 00:05:54.676
Yes, that is the end.
Justin Housman
00:05:54.748 - 00:05:56.500
March 20th. So we're getting there.
Colin True
00:05:56.540 - 00:05:56.948
Ten days.
Justin Housman
00:05:57.004 - 00:05:58.164
Yeah. Week and a half. Nice.
Colin True
00:05:58.212 - 00:06:02.948
Yeah, nice. All the skiers are crying. Oh, yeah. It's sad out there.
Justin Housman
00:06:03.004 - 00:06:08.120
I can't spend $1,000 a day on skiing anymore. So. Dad.
Colin True
00:06:09.500 - 00:06:23.156
So a few brands in the news this week. Just want to kind of hit them real quick. First, our friends at Mountain Hardware.
Mountain Hardware highlighted the release of two collections for spring 25. The broad spectrum collection, which focuses on sun protection. Aha.
Justin Housman
00:06:23.188 - 00:06:25.348
Yeah. Get a broad spectrum sunscreen.
Colin True
00:06:25.524 - 00:06:38.484
And the trail performance kit, which promises versatile products for long days on the trail. I mean, overall, pretty standard outdoor stuff. Spring stuff when you look at it. But I did want to highlight the core air shell jacket.
Justin Housman
00:06:38.532 - 00:06:38.756
Okay.
Colin True
00:06:38.788 - 00:06:40.000
I don't know if you would check this out.
Justin Housman
00:06:40.860 - 00:06:42.676
I'm currently examining it.
Colin True
00:06:42.828 - 00:07:11.120
I love this as a concept. I don't think this is something that this is a little different. It's a stretch woven shell, but it's really kind of built for a wide range of uses.
I mean, it really could act as a sun hoodie, it as a lightweight shell. If it's get a little drizzly out, it could be they kind of touted as like, if you're a little cool, it can help warm you up. But it's just a.
Taking a woven material which has been traditionally more used in like, outerwear and kind of using it as a jack of all trades piece, I think is kind of a. Kind of a cool idea.
Justin Housman
00:07:11.200 - 00:07:49.670
So I either have this one or I have whatever they made before this one. And it's like.
Actually, it's funny that you brought this up because I just pulled it out last night and I was like, yes, like, it's time to start wearing this bad boy. Because it's again, I don't know if it's exactly the same one, but I think it is. It sure looks like is just like the perfect spring jacket.
Like, it's just. It's just like a nice. You're like, okay, I don't need the thickness anymore. And I use it for all the things that you just mentioned. I ride.
I ride a mountain bike in it. I use it for little hikes. Like, you know, you can stuff it into a pocket of your, like, shorts.
If you're wearing shorts with like, decent sized pockets, things badass. And signifies that we're hitting the good times, the spring good times.
Colin True
00:07:49.800 - 00:08:08.426
I got the chat with the Mountain Hardware's pr team at the Outdoor Market alliance, and they were talking about this. Even wearing it, like, next to skin, which you wouldn't again, think about next to skin. Yeah. It just doesn't. It.
You think like, oh, is it like a sun hood? He's like, yeah, actually, it was pretty cool. It's comfortable. It's not, like, going to be. I don't know. It's a lot of versatility there.
So I think that's something to keep an eye on. I'd love to try that one out.
Justin Housman
00:08:08.498 - 00:08:11.882
Now, is this just a windbreaker call? Remember windbreakers?
Colin True
00:08:12.026 - 00:08:13.098
I do remember windbreakers.
Justin Housman
00:08:13.114 - 00:08:16.992
I mean, is that. Basically these are. Is this is like a 21st century windbreaker, right?
Colin True
00:08:17.146 - 00:08:18.260
Yeah. A little better fit.
Justin Housman
00:08:18.340 - 00:08:19.960
People don't say that, though, anymore.
Colin True
00:08:21.260 - 00:08:25.524
Is it kind of pigeonholes it probably. Right. It's a windbreaker. It kind of implies. It's all. It does.
Justin Housman
00:08:25.612 - 00:08:27.668
What a great name. A wind. Windbreaker.
Colin True
00:08:27.764 - 00:08:30.788
Like a band or a movie called Windbreaker. Right.
Justin Housman
00:08:30.844 - 00:08:36.324
That's way cooler than Airbender. I'm a windbreaker. Well, that sounds like you're farting, I guess. Yeah. Yeah.
Colin True
00:08:36.452 - 00:08:38.960
Spinal Tap had an album called Break like the Wind.
Justin Housman
00:08:39.580 - 00:08:41.524
I just remembered that part. Okay, well, maybe that's.
Colin True
00:08:41.572 - 00:08:43.140
You know they're making a sequel to Spinal Tap, right?
Justin Housman
00:08:43.180 - 00:08:45.657
I do, and I'm not necessarily happy about it.
Colin True
00:08:45.793 - 00:08:50.937
I think it's gonna be like a Zoolander 2 thing where it could be absolutely terrible, but. Or it could just.
Justin Housman
00:08:50.993 - 00:09:03.097
I mean, it's all the same guys, and then I know they're all funny, so, like, I mean, hopefully it'll be fine. I just don't, you know, they're smart enough to. Where it'll. It will, like, make sense. Like they'll be in a nursing home or something.
It'll actually be really funny.
Colin True
00:09:03.273 - 00:09:04.185
Oh, actually, that's.
Justin Housman
00:09:04.217 - 00:09:05.225
Wouldn't that be good premise?
Colin True
00:09:05.257 - 00:09:06.281
Yeah, yeah, that would be really good.
Justin Housman
00:09:06.305 - 00:09:10.005
If you're listening to this Spinal Tap producers and it's. It's not too late to change course.
Colin True
00:09:10.177 - 00:09:11.134
Get on it, Ron Reiner.
Justin Housman
00:09:11.182 - 00:09:12.170
That one's for free.
Colin True
00:09:12.950 - 00:09:48.280
Next up, Tifosi. All right, so on Monday's episode where we rank outdoor accessory brands. Yeah. You shouted out tifosi. I've had a bunch of Tifosi, too.
I like their products. This week they launched what they call their Shumo collection.
And if you take a look at it again and everybody listening, I'll link it in the show notes. If this is a trend, I'm going to be happy because they're basically, I would say, Wayfarer esque.
In a way, kind of a little more classic sunglass silhouette. And this being like kind of their big push for spring, maybe it means the end of the big stupid goggle style sunglasses trend that I hate so much.
So I'm kind of fingers crossed on this one. They look great.
Justin Housman
00:09:48.400 - 00:10:12.820
Well, I mean, I'm trying to think. I love these. These look dope. I mean, you can get away with, you can run in anything. I know. Runners love to run in.
I guess if you're running faster than me, maybe it's different. Like runners love to run in like the wraparounds. And I get that. I do think that.
And the reason that Colin presumably is excited about these is because they're sunglasses that you can just wear normally and also wear them while you're doing something athletic. Right. That's the ide.
Colin True
00:10:13.180 - 00:10:16.580
Yeah, they just look like regular cool sunglasses. But you know, they do they.
Justin Housman
00:10:16.620 - 00:11:21.366
And like, I mean the thing that is rad about Tifosi is that they're just inexpensive, you know, and it's like for some reason I don't really care about dirt.
Like, I mean, I guess I, to me, durability in sunglasses is pointless because I'm not like a neat freak and my glasses are going to get scratched and screwed up no matter, no matter what. I don't care how well protected. I don't care what you give me in the box. I'm going to lose all of that in the next five minutes.
And then my sunglasses are going to be like somehow in the sand. I won't even have been at the beach. And my sunglasses are not coated in sand. So like, honestly, the least expensive the better.
And for all my like aversion to plastic waste and stuff like that, like sunglasses, I, I, I just don't.
Whatever, I'll, I'll take, I'll take pretty much whatever I, I'm, I'm glad to see something like this and less so what I presume will be happening soon, which is the like, re, the, like the rediscovery of the bug glasses from the 90s. Because the 90s are so big right now. That's true.
That like everyone's gonna be rolling around in those like, sort of matrix style, but like garish colored, like bright glasses that look like you're like in a pop sort of ska band from like 1997. And nobody, nobody looks good that way. So I'll take these all day long.
Colin True
00:11:21.518 - 00:11:28.294
All right. Well, Schumacher, check it out everybody. That seems like again, 40. Yeah, not bad. And not. You don't look like A dumbass.
Justin Housman
00:11:28.342 - 00:11:38.438
And if you lose them, you're not going to like have to like drive. Like if you leave the.
If you, like if, if you lose these, you're not going to be like, shit, I have to drive two hours to go pick up my $400 sunglasses that I left at the trailhead. Hopefully they're still there.
Colin True
00:11:38.574 - 00:11:40.550
And you don't look like a dumbass, do you? It's a win.
Justin Housman
00:11:40.590 - 00:11:46.644
Win. Do you think pickleball sunglasses, Pickleball purposely purpose built pickleball sunglasses exist?
Colin True
00:11:46.782 - 00:11:48.552
If they don't exist already, I'd be surprised.
Justin Housman
00:11:48.616 - 00:11:49.288
Should we make them?
Colin True
00:11:49.344 - 00:11:49.940
Sure.
Justin Housman
00:11:50.240 - 00:11:55.448
Should we stop doing if they don't exist? We should stop doing this right now and invent pickleball sunglasses.
Colin True
00:11:55.544 - 00:12:01.928
If that has not become a thing yet. Yes. Because it's going to be in about 10 seconds, I'm sure. I mean like that just. Absolutely. There's a pickleball thing for everything.
Justin Housman
00:12:01.984 - 00:12:03.192
I have the name already.
Colin True
00:12:03.376 - 00:12:03.864
Okay.
Justin Housman
00:12:03.912 - 00:12:04.700
Pickles.
Colin True
00:12:05.920 - 00:12:07.496
Like that's just the name of the sunglasses brand.
Justin Housman
00:12:07.568 - 00:12:08.860
That's the brand Pickles.
Colin True
00:12:09.840 - 00:12:10.920
I can actually see that.
Justin Housman
00:12:10.960 - 00:12:12.154
Yeah, dude, it's a really good name.
Colin True
00:12:12.232 - 00:12:15.334
Yeah, it's a good name because. And also, yeah, it's pickleball, but you can make other stuff.
Justin Housman
00:12:15.382 - 00:12:15.654
Yeah.
Colin True
00:12:15.702 - 00:12:18.982
Get your pickles. Are you, while you rocking the pickles today on your bike, you got those?
Justin Housman
00:12:19.006 - 00:12:19.926
Pickles are sick.
Colin True
00:12:19.958 - 00:12:22.838
Yeah, yeah. Okay. I'm into it.
Justin Housman
00:12:22.894 - 00:12:26.726
Chat GPT develop marketing plan lastly, outdoor.
Colin True
00:12:26.758 - 00:13:24.844
Gear maker Nemo has updated their dagger Osmo 10 to be blue Sign certified.
Blue Sign is the independent organization that works with manufacturers, brands and chemical companies that set the standard for best practices when it comes to producing textiles. Tents are a tough category to achieve bluesign standards.
But according to Nemo's press release, the Dagger OSMO was made with quote solution dyed 100% recycled PFAS free fabrics. This is what I'm harping on a lot about when it comes to innovation in the outdoors.
Is this kind of stuff like not just iterative, like, oh look, we have this new kind of fit thing on material that we've already had, but leaps forward in how we make things. I understand the tent is probably a pretty small tent compared to apparel is a smaller category.
But this is an important leap forward that this has not existed before and now it does. You know the press release. Oh, a press release about a new piece of apparel that is PFAS free and recycled is not new for tents.
This is and another example too of of course Nemo leading in this category.
Justin Housman
00:13:24.972 - 00:13:27.788
Do you think people care if Something. Is Blue Sign approved?
Colin True
00:13:27.964 - 00:13:29.644
No, not at all. I can tell you they don't.
Justin Housman
00:13:29.692 - 00:13:40.152
Do you think that if 2, 10 are exact, each $299.99, one blue. One of them is Blue Sign certified. The other one is not. That people will purchase the Blue Sign one?
Colin True
00:13:40.276 - 00:13:41.120
Nope, I don't think that.
Justin Housman
00:13:41.160 - 00:13:42.048
I don't think so either.
Colin True
00:13:42.144 - 00:14:00.576
I think it's to say this is an industry problem where people needs to be like a kind of coalescing around what needs to get better just because it's the right thing to do and not just be reliant on does the consumer demanding it or not? Because the consumer doesn't know what they want. They want to walk in and feel good about what they're buying.
That's been proven over and over again when it comes to outdoor stuff.
Justin Housman
00:14:00.608 - 00:14:03.600
Do you feel like you understand what Blue Sign certified means? No.
Colin True
00:14:03.640 - 00:14:12.540
And I worked for a freaking textile manufacturer and it was never. I was always wondering, why do we care? Because the consumer doesn't care. But, I mean, it's the standard that everybody wants honestly adhere to.
Justin Housman
00:14:12.580 - 00:14:14.508
What about like 1% for the planet?
Colin True
00:14:14.684 - 00:14:15.420
What about them?
Justin Housman
00:14:15.460 - 00:14:19.340
Like, would that influence your. Your purchasing time?
Colin True
00:14:19.380 - 00:14:35.308
It probably would. I mean, I remember feeling like a little different. Yeah.
I remember when brands were starting to glom onto that and I felt like, okay, that's really cool. Especially if you were a small brand, like, who was committing to that. That was a big deal. I, but, but again, I, I think we're too educated for.
We know about this stuff.
Justin Housman
00:14:35.324 - 00:14:39.222
I think for the Planet's great. I'm just wondering if people actually, you.
Colin True
00:14:39.246 - 00:15:02.310
Know, if it matters. I don't think it matters. It won't matter. Sheen and Timu are doing fine. Right? I mean, it's like, it's like this stuff doesn't matter. You have to.
It either needs to just like, be wholesale changed or it's not. You know, we're just going to keep on doing what we're doing.
That's why I just think that this, the fact that Nemo doesn't have to do this, but they're doing it right. That's because, like, they're taking. They're saying, no, we are going to do it because it's the right thing to do.
Justin Housman
00:15:02.350 - 00:15:02.854
That's interesting.
Colin True
00:15:02.902 - 00:15:03.814
Other brands follow suit.
Justin Housman
00:15:03.862 - 00:15:46.610
I mean, in theory, it's, you know, like, I would at this point. I mean, because we're, you know, we know Nemo.
We like Nemo a lot, are aware of the things they're doing, you know, that they're they're recyclable packs and stuff like that. You know, I know they were big in the, in the anti flame retardant thing a few years ago when it first started becoming an issue with tents. Yeah.
I guess at this point now I sort of assume that Nemo is doing the best they can and like, like the mark, like, like the fact they have so many different initiatives going on out there. When I think Nima now I think, oh, here's a brand who's like doing it the right way.
And in some ways that's more important than like, than the individual product being Bluesound certified or not. Because again, I, I'm not, I couldn't tell you exactly what that means or why it matters, you know.
Colin True
00:15:46.730 - 00:15:47.154
Yeah.
Justin Housman
00:15:47.202 - 00:16:08.034
Other than it's a vague idea that like that means it's, I guess better for the environment. I guess, like, I don't know. Yeah, I mean, you know, that's the idea. Right.
Like, but, but I do, I do think it's worth like, you know, in the same way that you think of Patagonia. Right. Like you're just aware that they're like generally trying to push the envelope. So like you could put Nemo in that same camp.
Colin True
00:16:08.202 - 00:16:31.234
Yeah.
I mean, and that's, and that's also what, you know, the big brands tend to suck up a lot of oxygen and a lot of the conversations we have because you know, they, they drive the industry and they're, they're always topical. But this is what the, the smaller brands, you know, need love as well.
And they're the ones who are most likely to do it, I mean, to move things along in a new direction. You know, Blue Sign, there's value there and things to adhere to. And at least if nothing else, they set a standard about like what is better.
Justin Housman
00:16:31.322 - 00:16:31.586
Yeah.
Colin True
00:16:31.618 - 00:16:51.646
But it's always up to the brands if they're going to adhere to it or not. Like Blue Sign would want you to think that the Bluesign hang tag they put on a piece of a pair of pants or a tent is going to matter.
It's not, it's just not.
But, but for those of us in the know, like a brand that does it, it does matter because they are making a choice to spend the money to, to become blue, Blue Signs certified. So.
Justin Housman
00:16:51.718 - 00:16:57.806
And I guess I also assume it's going to be like a well made item. I don't see a lot of cheap brands doing Blue Sign stuff.
Colin True
00:16:57.838 - 00:16:58.254
Exactly.
Justin Housman
00:16:58.302 - 00:17:03.730
So if I hadn't heard of the brand, I see it's Blue Signs, like, oh, okay. Well, they're obviously like have a high opinion of themselves and their quality.
Colin True
00:17:04.090 - 00:17:35.520
Right. And anyway, that's just kind of what I think the conversation needs to shift to as well.
When we talk about innovation, it's not just about, you know, like a new fabric or a new technical. That stuff's pretty much set at this point. It's about how did we evolve the entire category? What's the next.
What's the evolution of the outdoor category anyway? But yeah, so good on you, Nemo. All right, well, that segment brought to you by our friends at Garage Grown Gear.
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Justin Housman
00:17:36.060 - 00:17:38.980
Wait, they're that many 200 plus?
Colin True
00:17:39.060 - 00:17:56.244
God, they have hundreds of wildly funky gear items too. Want to check out some of the most innovative and fresh gear in the outdoor industry? GGG's got you and your gear nerd self covered.
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Justin Housman
00:17:56.412 - 00:17:59.440
I cannot see GGG without thinking of.
Colin True
00:18:01.350 - 00:18:02.382
Gigi Allen.
Justin Housman
00:18:02.446 - 00:18:09.518
No. And I don't know if he was Russian, Ukrainian, or from one of the like stands, but Gennady Golovkin, does that name ring a bell?
Colin True
00:18:09.614 - 00:18:10.110
No.
Justin Housman
00:18:10.230 - 00:18:26.552
Like pound for pound, best boxer in the world. Like 10, 15 years ago. GGG, triple GG.
I went through a big like, boxing phase where I'd like just stay up super late and watch whatever HBO boxing I could watch. And yeah, I got, I got super into like this kind of lighter weight guys. But GGG is like a legend. Legend.
Colin True
00:18:26.616 - 00:18:27.064
Interesting.
Justin Housman
00:18:27.112 - 00:18:27.624
Yeah.
Colin True
00:18:27.752 - 00:18:34.520
How did you get, how did you get past the lack of, you know, being spoiled by Rocky movies and just like what boxing looks like?
Justin Housman
00:18:34.560 - 00:18:38.620
I know. Honestly. Yeah, I don't know. It's weird. It's a good question because boxing can be super boring.
Colin True
00:18:40.240 - 00:20:36.614
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Our friends at Oboz who are the Cupid of the outdoors want to ask the question, how do you love hiking? And we're going to count the ways we love hiking in a min. But we have another question for our listeners to ask shortly.
But first, let's check in on the responses to last week's Q and A Corner. Last week, we asked our listeners about the state of brand sponsored athletes. Are they important to you? Do they influence what you buy?
Do they even matter anymore? We got a ton of great responses.
Justin Housman
00:20:36.662 - 00:20:50.130
I want to ask. I want to jump in here and ask a question that is only tangentially related, but okay. My brain's not going to let me stop.
Speaking of cupid, Valentine's Day was just a couple of weeks ago. I don't feel like you see cupids anymore. We stopped doing this.
Colin True
00:20:51.360 - 00:20:54.952
Yeah. We used to get kind of like the cardboard cutout things you'd, like, hang up in your house.
Justin Housman
00:20:55.136 - 00:21:11.224
Like half of my Valentine's Day cards would be like a cupid. Like a little, little cherub shooting you with an arrow. I, you know, now they're all like, they're all like robots or whatever the hell.
Like, I think maybe we've canceled Cupid and I don't know why. It's like a pagan thing. Like, it's not like school should be fine with that, right?
Colin True
00:21:11.392 - 00:21:12.808
Cupid get me tooed.
Justin Housman
00:21:12.904 - 00:21:17.414
I don't know what happened. Is it uncool to have kids in diapers because they're like little babies, Right?
Colin True
00:21:17.502 - 00:21:22.470
That's true. Maybe it's sort of like so maybe somebody with half a brain looked at it, was like, yeah, that's weird.
Justin Housman
00:21:22.550 - 00:21:26.422
Yeah, we might be liable for this. I don't know. It's. It's. Anyway, I just, I hadn't thought about.
Colin True
00:21:26.446 - 00:21:30.630
It was the tradition. You go back to the origin of Cupid. Is that what they looked like? A little fat baby?
Justin Housman
00:21:30.710 - 00:21:31.330
Right.
Colin True
00:21:32.670 - 00:21:33.142
Can't be.
Justin Housman
00:21:33.166 - 00:21:34.982
Yeah. Like little angels, little cherubs, little baby.
Colin True
00:21:35.046 - 00:21:35.830
That's what it is.
Justin Housman
00:21:35.950 - 00:21:39.030
Well, they're not like necessarily children, but they're. Are they.
Colin True
00:21:39.150 - 00:21:43.782
Are we hurting our, our friends and sponsor oboes by comparing them to Cupid?
Justin Housman
00:21:43.926 - 00:21:46.518
I just don't know what happened. I just feel like Cupid was a thing for.
Colin True
00:21:46.574 - 00:21:53.490
No, I remember like cartoons and stuff and then like, you know, like Pepe Le Pew, which is also problematic. But like he'd be like shooting arrows at the.
Justin Housman
00:21:53.610 - 00:22:00.030
But I guarantee right now, if I asked my 5 year old like, did she get cool Cupid stuff for Valentine's Day, she wouldn't have any idea what I was talking about.
Colin True
00:22:00.410 - 00:22:01.202
You're probably right.
Justin Housman
00:22:01.226 - 00:22:01.426
Yeah.
Colin True
00:22:01.458 - 00:22:04.482
All right, let's dig into it. There's Q and a quarter. What's up with Cupid?
Justin Housman
00:22:04.546 - 00:22:07.778
What's up with Cupid's Cupid? Is that.
Colin True
00:22:07.834 - 00:22:36.012
All right, Here are the responses we got from last week. We have. First up we had Jeff from Rumple. Jeff says I had to chime in here because I had this.
Just had this realization with my 20 and 22 year old sons. They are both avid snowboarders and work on the retail side of snow.
They both have made several comments on how Rockstar Energy, Solomon Beyond Medals and Battle on Snowboards all have killer teams right now. Shockingly. Or maybe not. So they are currently riding Battle on and Solomon and wearing Beyond Metals gear.
Justin Housman
00:22:36.076 - 00:22:36.460
Yes.
Colin True
00:22:36.540 - 00:23:02.858
I asked them what they mean by killer teams and it comes down to what they love individually. Backgrounds, attitudes, writing, style and personalities of the athletes. Yeah, and. And it's our.
And it's our human nature to thrive off other people's stories and our primal instinct to look to heroes as we find our tribe and try to be our best selves.
I can resolve recall those same feelings when I was in my teens and twenties, I had fully drunk the Kool Aid that the brands that were the best riders were for the North Star brands that I should look to purchase my gear from.
Justin Housman
00:23:02.914 - 00:23:03.434
Yeah.
Colin True
00:23:03.562 - 00:23:05.770
So I mean, that's kind of what you were alluding to last week.
Justin Housman
00:23:05.810 - 00:23:20.990
Yeah, Skiing. I think, like, I think, I think when it comes to like snowboarding and skiing, like, yes, like for sure. For sure.
That, like, it matters because there's, like, riding styles, stuff to take into account. But. But I think what we're mostly saying, though, is that, like, unless it's something like that, I don't think people generally care.
Colin True
00:23:21.530 - 00:23:56.650
Well, that's a good segue into. Our next response was from Tyler, who wrote, what do outdoor brands get from sponsoring athletes? Content and social media reach.
When I sit through brand marketing meetings, that's how they make the decision. How many followers does each athlete have? What communities do they speak to that we might reach by partnering with them?
What content do they create that we might be able to share on our socials? Do they reach the podium in their sport if they compete? Sure.
Some brands like Patagonia and the North Face have big checkbooks and can pay huge teams and biggest names. That probably moves the needles.
But if you aren't one of those top two to four brands in your category, it's all about maximizing your influencer spend.
Justin Housman
00:23:56.990 - 00:25:34.338
You know what that makes me think of how much cooler we used to be as people. Just because. And here, Here, here's. There's lots of reasons. And one is because I'm not the. Of the. I'm not the target, like, demographic anymore.
And damn it, I was cooler when. But I feel like. And this is going back again, keep in mind my sort of surf roots. But I think there's like a. I think there's a.
There's a, like, a connection somehow between, like, being a dirtbag and being a surfer. Like, it's the same idea, right? Anyway, it was cooler if you, like, didn't try or didn't care. Like, that was cooler.
Like, yeah, the, like, the brands that we cared about and the athletes that we cared about, had they, like, known how many people followed them or had any kind of, like, influence or they would have. They literally would have, like, slit their wrists. Like, they're like, this is the last thing on earth I want.
And like, to me, it's so much cooler if you are chasing down the people that don't try. Like, you know, so I don't know how you quantify that anymore because everything's on social media. So, like, I can see how a brand would.
But maybe they don't even have their own fucking accounts, right? They just show up on other people's accounts. Like, that's who I'm targeting.
Like, like some kid who is, like, the best climber in the world and doesn't have his own social media. But, like, he shows up constantly on, like, I don't Know, whoever is cool.
Like, I am climbing with like this person and like, everyone's like, oh my God, that mysterious, like, weirdo. That's who you want to sponsor.
Not, not like Johnny Orange county dipshit who has a million influence, you know, followers on his Instagram because he's got like a six pack or whatever. The. I don't even fuck. Who knows, you know?
Colin True
00:25:34.474 - 00:26:15.544
Well, it's funny because that's what Tyler kind of goes on to say. He says, I think the discussion I heard on the pod is rooted in an old view of the athlete sponsorships.
When there were fewer sponsorships available, only the top performers. Because social media wasn't thing. Outdoor media coverage was focused more through magazines.
So we knew most of the folks that were doing the new, big new thing. We don't live in that age anymore.
Every small measurement of human performance is measured and we've subcategorized activities and end users into very precise targeted algorithms. And that's kind of like, just like using athletes for their algorithm. I mean, the other thing too is I wonder how much this is.
I mean, I always feel like the brands now are supporting these. It's almost like these folks are all cultivating their own audience anyways and they're kind of bringing the brands along for the ride.
Justin Housman
00:26:15.592 - 00:26:15.752
Right.
Colin True
00:26:15.776 - 00:26:17.528
It's like, you know that before it was the other way around.
Justin Housman
00:26:17.584 - 00:26:18.180
Right.
Colin True
00:26:18.560 - 00:26:26.712
But I think to your point, it's like that's exactly what it was. Or like it was the, you know, back in the day, it was just, it was just a completely different world. I just, I'm not sure.
Justin Housman
00:26:26.896 - 00:26:27.384
I don't know why.
Colin True
00:26:27.392 - 00:26:30.920
You'd love to know if brands can point to if it's working like the way they think it is.
Justin Housman
00:26:30.960 - 00:26:56.328
Well, that's like, I don't know what, I mean, I don't, I don't have a dog in this fight. I'm not a marketer. But like, I don't know why you would chase that. It seems like chasing the, like, we're not really doing that with rock fight.
I mean, like chasing the algorithm, you're doing the same thing everybody else is doing.
Unless you have some sort of revolutionary approach, you know, but you're, you're trying to sign the same people to do the same thing because of the same reasons as, as the next brand. So.
Colin True
00:26:56.384 - 00:26:57.000
Right, right.
Justin Housman
00:26:57.040 - 00:27:02.590
I would be much more inclined to try and do something that's completely different, you know, that would be me.
Colin True
00:27:03.370 - 00:28:23.036
Well, that kind of leads to the last one, which I thought was one of the more interesting ones. This is from Kara.
And she said, for me, what matters most is what come when it comes to sponsored athletes and brands is that they signal what the brand stands for. For example, any brand who sponsors Myrna Valerio is suggesting that they support and recognize athletes adventurous in larger bodies like me.
It makes the brand more relatable. I prioritize and celebrate the brands who celebrate my heroes. Plus, many of these athletes are content creator extraordinaires.
So these relationships create connection with their fans. And they also solve a problem for the brands by creating social media content, although not in the outdoors.
Another athlete making waves in body inclusivity is rugby standout Alona Mar from the US Rugby team. And brands have flocked to support her. I'll support any brand who does so because of what she stands for.
And I think this makes the most sense to me in terms of return on investment because folks like Myrna Valerio or even Patagonia, they can help really drive the identity of what you want for a brand. I mean, even the North Face. Well, a lot of people accuse him of not being core.
I mean, he's got the point to, you know, Jimmy Chin's still there, you know, Emily Harrington's still there, you know, so it's a.
I think that on the surface makes the most sense versus kind of getting in the weeds of like the algorithm stuff like that Tyler was talking about, I guess. And even then maybe the first thing too of like it's the youth play as well. So.
Justin Housman
00:28:23.108 - 00:29:12.162
Yeah, I agree with that. I mean, I think that that's also going back to, you know, the, I guess, you know, being authentic, you know, not.
Not signing someone just because they have a giant following, but because they represent, you know, you're comfortable with them representing you as a brand. I mean, to me that's. That should be the foundation of any, of any athlete role, you know, like, yeah, like that should be first and foremost.
I don't, I mean, yeah, you, I guess you're not going to pay them money if they don't have a big following. But I mean like, does this person. Are you comfortable with them carrying the flag for your brand? And if you are perfect, you know, that's.
Then you roll with how. What's their. What's their follower count look like? What's their whatever. And the other thing, like nobody.
Does anybody really enjoy living in this world where we're like, think like I like even knowing what the word influencer means. I mean, I can't imagine it is.
Colin True
00:29:12.186 - 00:29:31.340
Involving evolving though, right? I mean, because like, even. Even some of the ones that, you know, that Cara was mentioning are broader, are more broadly known.
But, like, you know, you mentioned, like, what we're doing, the rock fight, like, we're finding it. We're fight. We're creating a kind of like a bottom line is we're creating an audience. Right.
That is like, it's a little more niche, but it's like, we're finding people who are really interested in this stuff. That's what a lot of podcasts do.
Justin Housman
00:29:31.380 - 00:29:31.724
Yeah.
Colin True
00:29:31.772 - 00:29:42.444
And I think on the, you know, look at something like a trail con, which is actually this trail running sort of. It's not a trade show. It's more like a. It's a thing that happens in Tahoe every year where it's like, it's. It's truly about.
It's all about trail running.
Justin Housman
00:29:42.492 - 00:29:42.812
Yeah.
Colin True
00:29:42.876 - 00:30:29.990
And so, like, these. Maybe some of these trail running athletes that.
That you and I have never heard of are probably, like, put up on a pedestal there because, like, this is the trail running at the epicenter of the universe right now. And I wonder if that's ultimately where the value really comes from.
And probably the folks that Jeff's kids are talking about, too, versus we had big, broader, sort of like, oh, my God, these aspirational people who are climbing Everest and they're climbing in Yosemite and they're surfing and all this stuff that everyone knew who they were. Now it's like, listen, I'm into this thing. This is my niche, and these are my heroes. Maybe that's ultimately where this is all kind of going to.
And I think that. I wonder if. Because I think Tyler's right about how brands engage with this stuff. I just don't know if that's working.
I would be curious where a brand of that sort of algorithm approach to having athletes or a team actually results in anything for the brand.
Justin Housman
00:30:30.110 - 00:31:25.292
I guess I feel like if, you know, I'm on Instagram and virtually every ad I get is for something that I would be that I'm interested in, you know, at this point, because the algorithm is pretty good. And it's like, I don't. That's. To me, it's like, that's. If you can do that, why do you need an athlete sponsorship anymore?
Unless they're like Patagonia or somebody who you're like, right. This is more about them. Them presenting, like, values that we also share or at least. Or we at least want to be associated with. Right.
And so to me, it seems like, you know, like, I don't I just get, I just get ads for stuff. I don't care who's using it. Oh, that looks cool. You know, like, seems great.
Or like I get an ad for trail shoes or something and be like, I wouldn't know a good runner or hiker anyway. Like, they have to, like, it wouldn't, I don't know who these people are. So like, you would have to say it wouldn't even matter.
A 10 time Ironman winner, so and so, you know, endorses Norda. I'm like, I don't fucking give a shit.
Colin True
00:31:25.356 - 00:31:39.510
That's kind of, that was kind of my, the premise, my original premise is like, what, what is this? What do we even get anymore? I think we got some good answers. I mean, it sounds like it's a little more varied than maybe I thought.
All right, so this week's question for Q and A corner. Is it blue? Does blue sign matter?
Justin Housman
00:31:42.290 - 00:31:44.790
No, we've, that's, that's well trod ground.
Colin True
00:31:45.570 - 00:31:53.210
You know, we, I wanted to build off of what we talked about on Monday's episode about socks because, you know, you were, you had a kind of a take on socks that like, the brands don't really matter.
Justin Housman
00:31:53.330 - 00:32:09.770
Yeah. And I mean that. I do. I. At least to me. I mean. And I'll tell you, I'll tell you why. All, they all get holes in them. My smart wolves get holes.
My ibex get holes. My fits get holes. My darn toughs get holes. They all get holes. I, I can't tell you.
Colin True
00:32:09.890 - 00:32:11.146
You tried trimming your toenails?
Justin Housman
00:32:11.178 - 00:32:35.066
I can't tell. Never in the, never in the toes. Never in the toes. Everywhere else. And I can't tell you. I don't, I don't have any.
And you know, I am awash in like wool, athletic, hikey socks. Right? Like, I just get them constantly.
And like, I don't think there's ever been a brand where I've been like, wow, these don't have holes for a really long time. And like, therefore I have a more positive opinion. They all seem to do the same thing, which is they're awesome for a little bit.
Colin True
00:32:35.218 - 00:32:37.466
Sock problem. More than an outdoor sock problem.
Justin Housman
00:32:37.618 - 00:33:16.330
But like, but so there like it. I cannot even fathom like, forming some sort of like, brand loyalty to a sock company because they all seem the same.
I, you know, I think I, I was struggling to remember them. But like, the only, the only ones I care about are wigwam socks because they make really good liners and I mostly just wear sock liners.
I don't live in a place where it snows, so I don't ever really need super insulated socks. And so, yeah, I've tried sock liners from lots of different brands, and they all stretch out and get weird and get lame. I've got wigwams.
Wigwam sock liners are like 10 years old, and they're still perfect. So, like, that there's a brand I know about and care about because their. Their sock liners still have not failed me.
Colin True
00:33:16.450 - 00:33:18.650
Well, that means you do have an answer to the question, though, so.
Justin Housman
00:33:18.690 - 00:33:33.396
Yeah, but, yeah, true. I guess that's true. I guess everybody but wigwam socks is maybe the answer. I don't know.
Like, at least in my experience, I mean, if there's a sock brand out there that's making wool socks that last longer than a year, epic, send them my way. But, I mean, I. I just. They all seem to do the same thing.
Colin True
00:33:33.578 - 00:33:54.448
I genuinely want to hear a listener response to this. This is not like a covert, like, research project for Fitz, who sponsors the podcast. Like, what are your favorite outdoor sock brands and why?
I mean, because we talked about it. Like, there is brand loyalty with smartwool. They have a dominant market share compared to other outdoor categories. Why is that for you?
Like, I want to know. Like, are you just conditioned at this point? Tell us about your favorite.
Justin Housman
00:33:54.544 - 00:33:56.896
Do you like having right and left foot socks, which.
Colin True
00:33:56.968 - 00:34:01.904
No. No one likes a right sock with a W. Like, you have right and left. Like, are people still making right and left socks?
Justin Housman
00:34:01.952 - 00:34:13.644
Dude, are you kidding me? I feel like half the damn socks open. There's a right I R. I bet you if you don't even realize that you look at your socks, there's an R and L on them.
Be like, I didn't even realize he's had that. And like, I don't need that. I don't need extra performance of my goddamn socks.
Colin True
00:34:13.772 - 00:34:18.412
And also, like, what. What do you lose more of? Of anything you like in your regular kid is your socks.
Justin Housman
00:34:18.476 - 00:34:23.360
Like, now I'm thinking about it, like, all day long. I'm like, I think I have the right foot on the left sock or whatever.
Colin True
00:34:23.780 - 00:34:43.918
But, you know, but back to, like, Shantae's point on Monday. Like, are the. The. Are they the. Like, what? We want to hear about it. Myrock fight@gmail.com.
send us your feedback where we can read it next week on the episode on the. On the podcast. And if you have, send us your address. And we read your. And we read your. Your letter, your Email, we'll send you a sticker. We have.
We didn't get any addresses for these people who wrote in. So if you have any.
Justin Housman
00:34:43.974 - 00:34:44.270
If you.
Colin True
00:34:44.310 - 00:34:48.130
We read your email this week. Send us. Send. Send us your address so we can send you some stickers. Yeah.
Justin Housman
00:34:48.790 - 00:34:49.262
All right.
Colin True
00:34:49.286 - 00:35:00.590
Q and A corner on the rock flights presented by Oboz. Who's helping us ask the question, how do I love hiking? Let's count the ways today. All right? Number one, the sweet, sweet victory of removing hiking.
Justin Housman
00:35:00.670 - 00:35:01.206
That's nice.
Colin True
00:35:01.278 - 00:35:03.526
Instant. Is it instant euphoria for you?
Justin Housman
00:35:03.678 - 00:35:13.622
That's nice that they're. They're. How. Because you're usually sitting down at the same time and like, I don't know there's anything better.
Like, you've just put in like a 15 mile and you just had that.
Colin True
00:35:13.646 - 00:35:15.126
Last mile where you're like, we're almost there.
Justin Housman
00:35:15.198 - 00:35:20.534
We're almost there. You're sitting down, you're taking your boots off and like, oh, God, that's. That's a good day. That's a good feeling.
Colin True
00:35:20.582 - 00:35:21.078
Feels good.
Justin Housman
00:35:21.134 - 00:35:21.770
Yeah.
Colin True
00:35:22.190 - 00:35:28.244
Number two, simplicity at its finest. All you need, water, snacks, a map, and home. Hopefully some sense of direction.
Justin Housman
00:35:28.292 - 00:35:34.960
And I gotta be honest with you, 99 of my hikes don't have any either. Any one of those three things. And I'm still perfectly happy, you know?
Colin True
00:35:35.740 - 00:35:41.840
Number three, getting lost. But in a fun way. The scenic route is just a fancy way of saying I have no idea where I am.
Justin Housman
00:35:42.300 - 00:35:55.678
That's a. That's a risky one. But, you know, if you live in a place where getting lost doesn't matter, hell yeah.
If you live in a place where getting lost, it means, like, eventually continuing to wander until you're in, like, Uzbekistan. Maybe not. Maybe not the best thing, but maybe.
Colin True
00:35:55.694 - 00:35:57.230
There'S some mushrooms involved, you know?
Justin Housman
00:35:57.270 - 00:35:57.486
Yeah.
Colin True
00:35:57.518 - 00:35:59.850
Probably are a little vision quest.
Justin Housman
00:36:00.470 - 00:36:10.206
I've still never been truly lost. Like, truly totally, completely. I mean, I've been like, I don't know where I am, but I also know if I walk west, I will hit the ocean in it too.
Colin True
00:36:10.278 - 00:36:10.930
Yes.
Justin Housman
00:36:11.830 - 00:36:18.766
So. But like, I've never.
And therefore I can generally figure out where to go, but I've never been, like, in the straight up wilderness area, but, like, I don't know where I am. Am.
Colin True
00:36:18.838 - 00:36:24.170
Which it's probably why we cover any story where somebody gets lost for like three weeks in the woods. How does this happen?
Justin Housman
00:36:24.550 - 00:36:31.406
I mean, like, my entire goal is to not have that happen. Right. Like, that's kind of thing. One, as I'm cling. Okay, don't get Lost. Yeah.
Colin True
00:36:31.518 - 00:36:32.382
Stay on the trail.
Justin Housman
00:36:32.446 - 00:36:33.090
Yeah.
Colin True
00:36:33.430 - 00:37:27.266
Number four, hiking means finding your soulmates. In this case, we keep telling you about them roads, rivers and trails in Milford, Ohio.
If you find yourself in the greater Milford, Ohio area, pop in, say hi to the folks at Rhodes river and Trails, maybe pick up a pair of Oboz and the pair to pick up. If you're in, I assume they're carrying this. Maybe they don't carry that.
But if they do, pick up something from the Oboz Catabatic collection, which has added the all new Catabatic lt, which takes the whole collection to a new level with a lighter package, improved performance, and additional environmentally friendly materials. You got fast packing. You want to go day hiking, Whatever your fancy. The Katabatic LT is your hiking shoe of choice.
And this hiking appreciation moment is brought to you By Oboz Bozeman, Montana, Certified B Core, 6 million tree planter and proud inhabitant of the Greater Yellowstone ecosystem. Oboz is the maker of premium quality footwear for the trail and the Cupid. Not canceled, just the Cupid to the outdoor world.
Justin Housman
00:37:27.338 - 00:37:27.682
Yeah.
Colin True
00:37:27.746 - 00:37:31.874
Oboz. Love hiking. All right, you ready for the parting shot?
Justin Housman
00:37:32.002 - 00:37:33.670
I am ready for the parting shot.
Chris DeMakes
00:37:34.090 - 00:37:36.470
It's time for a parting shot.
Colin True
00:37:38.140 - 00:37:39.920
I think you went first last time.
Justin Housman
00:37:40.860 - 00:37:41.760
I did.
Colin True
00:37:42.140 - 00:39:05.752
Okay, so for my parting shot, there was an article on the inertia last week that the FBI announced that a guy named Ryan Wedding has been added to its famous 10 Most Wanted list for murder and running a cocaine trafficking ring between Mexico and his native Canada.
And the reason this was on the inertia is because Wedding is a former Canadian Olympian competing as a snowboarder who competed as a Snowboarder in the 2002 Winter Games. And the article is completely bonkers. I will link it again in the show notes and you can read it if you've not checked it out.
But it got me thinking, and I don't want to make light of a pretty serious situation, but can we get more? Because it's kind of like the surfer. Can we get more heist and action movies featuring outdoor sports?
Like in the 90s and early 2000s, we got point Break, we got Cliffhanger. Triple X was sort of an action sports movie that was like an action movie as well, Blue Crush.
But since then, it's been pretty dry on the front of forcing action and outdoor sports into mainstream culture. And actually, before anybody out there says anything, the 2015 remake of Point Break never actually happened. It was just a shared bad dream.
Don't bring that up to me, but I think an Exaggerated version of this recent story. An ex Olympian who goes rogue and is trafficking cocaine into his native Canada.
But the only way to get the drugs into the far northern towns in winter is via his snowboard or something. There's a million scenarios that clumsily work outdoor sports into our movies and tv. So my parting shot is for Hollywood. Let's get this going.
Let's bring action sports back to Hollywood. Action movies.
Justin Housman
00:39:05.816 - 00:39:08.152
Does that mean that action sports aren't cool right now?
Colin True
00:39:08.336 - 00:39:10.408
Maybe. Maybe they feel like they played it all out.
Justin Housman
00:39:10.464 - 00:39:13.496
This is not something I would have thought of, but it's a really good point. They don't suit it up.
Colin True
00:39:13.568 - 00:39:17.272
If you and I sat here for an hour, how many pitches could we come up with? Like, 20.
Justin Housman
00:39:17.376 - 00:39:29.774
Oh, easy, easy. I mean, I just had a few kind of. Kind of start to germinate in my head as you were talking.
I mean, the closest thing I could think of to anything like, this would be, like, maybe Fast and Furious. And I realize that's not obviously an outdoor sport.
Colin True
00:39:29.822 - 00:39:30.526
Street racing.
Justin Housman
00:39:30.638 - 00:39:36.622
That's the closest thing I can think of to. To something along these lines. But, yeah, you're totally right.
Colin True
00:39:36.726 - 00:39:45.166
I mean, back to the 80s, I was on Instagram reels. Today, like, a clip from, like, I was at thrashing with, like, Josh Brolin as a skateboarder, like, popped up.
Like, I mean, they're making a documentary.
Justin Housman
00:39:45.198 - 00:39:46.878
Of Rad, that BMX movie.
Colin True
00:39:46.974 - 00:39:47.230
Or.
Justin Housman
00:39:47.270 - 00:39:49.774
Or the. The documentary's out. Is, like, touring. People are buying tickets.
Colin True
00:39:49.822 - 00:39:52.030
Okay. I just think, like, the.
Justin Housman
00:39:52.070 - 00:39:52.270
The.
Colin True
00:39:52.310 - 00:40:01.610
The. The fiction. But we're like, again, Stallone and cliffhanger, right? Here's Sylvester Stallone's a rock climber, and he's got. And defeat the bad guys.
Like, yeah. All right.
Justin Housman
00:40:01.650 - 00:40:08.506
I mean, like, whitewater kayaking is a. Is a natural because you can, like, traverse big areas in, like, Southern South America and stuff like that. So, like, that. That's a natural.
Colin True
00:40:08.538 - 00:40:10.490
We had, like, the river Wild. Like, what else have we had?
Justin Housman
00:40:10.530 - 00:40:20.026
A bike packing one would work. You know, you have to, like. Obviously, you know, probably a lot of people don't know what bikepacking is out there in middle America or whatever.
But, like, that would be an interesting one, right?
Colin True
00:40:20.098 - 00:40:29.218
A bike packing. Like, someone's bike packing and surfing through a dangerous section of a country, and they've got to, like. Right.
And they've got to escape, and all they have is their acumen on the bike.
Justin Housman
00:40:29.314 - 00:40:36.914
Yeah, I think. I mean, that's very. But I guess that's not sexy. Like, jumping out of airplanes is. And surfing Big waves and include some.
Colin True
00:40:36.922 - 00:40:38.402
Of that, I guess why Point break worked.
Justin Housman
00:40:38.466 - 00:41:20.690
Yeah. Yeah. I'd like to. I'd like to bring up a parting shot that is by no means original. It's by no means enjoyable. Nobody wants to hear this.
It's an old man pot. Actually, you know what? No, it's not. Because this. This shit bothered me when I was 20 years old too.
But as a person whose entire, like, town is taken over every weekend by people who don't come here often and go to the one coffee shop we have, which has a. Unfortunately large menu because they also make smoothies for some stupid reason. So there's a lot to, like, digest. Anyway, point. Okay, fine.
I'm rambling. Just know what you want before it's your turn. At the. At the.
Colin True
00:41:20.730 - 00:41:21.746
At the front, I'm with.
Justin Housman
00:41:21.818 - 00:42:10.540
Yeah, I mean, like, I don't know. I don't know if there's anything you can do in this world. I like turn signals. Yeah, please, you know, like, please use those.
You know, just like, general. General awareness about most things. Just. I just feel like the note. There's not any necessarily more egregious. That's also totally harmless.
Um, other than just walking up to the thing and looking up and going when you've been in line for 10 minutes, I don't. I see.
It's loosely the equivalent to driving with 37 cars behind you as you're going 15 miles an hour under the speed limit and just passing turnouts left and right. Just constantly passing them. I just. I just don't. Especially when you're by yourself. It's one thing.
It's annoying enough if you're, like, talking to two other people and, like, you're inching forward and, like, I'm behind you. All I want is my small coffee. They're making it already. Yeah, right.
Colin True
00:42:10.660 - 00:42:11.596
You're just getting drip coffee.
Justin Housman
00:42:11.628 - 00:42:24.070
I'm just gonna drink your coffee. And like, they know exactly what I want. They're waiting for me to be my. They may have already poured it, but now I gotta pay for it. And like.
And I'm just standing. And I can tell you're not looking at the menu. And then look at it. Do you guys have lattes? Just.
Colin True
00:42:26.530 - 00:42:32.282
The best part. Think about that too. It's like, even if you get up there and you really can't decide, then let the person behind you just go ahead.
Justin Housman
00:42:32.386 - 00:42:32.954
You know what?
Colin True
00:42:33.042 - 00:42:33.786
I'm not doing that.
Justin Housman
00:42:33.858 - 00:42:36.330
I would say that's, you know, 20 of the time that happens. And that's great.
Colin True
00:42:36.370 - 00:42:38.586
That's too Low, though. That should be like 80 of the time.
Justin Housman
00:42:38.658 - 00:42:47.386
I just. I just. Or like you. It's not like you're gonna walk in there, they're gonna have like spiced ham, coffee or something that you've never considered.
Colin True
00:42:47.418 - 00:42:50.362
Well, that's a good point. Is there food or is this a coffee place?
Justin Housman
00:42:50.546 - 00:43:01.174
They have food too, but it's the same. You never get any other coffee place. Like, you know, walk. Okay, probably a bagel. Maybe some kind of sandwich bagel, like lattes, generally speaking.
Colin True
00:43:01.302 - 00:43:02.902
And a scone as your menu.
Justin Housman
00:43:03.046 - 00:43:06.342
Omelets. No, they don't have omelets.
Colin True
00:43:06.486 - 00:43:07.734
That's a good one. Just make up.
Justin Housman
00:43:07.822 - 00:43:14.118
Just make up your mind before you get in, please. You've been. You've been to the same coffee shop. You've been to every coffee shop. There's no. None of them are different. They're all the same.
Colin True
00:43:14.174 - 00:43:21.590
Starbucks has vinified this. We all know what's on the menu, right? Right. Just if you don't know something that's on the menu, you probably don't want it.
Just get what you normally get.
Justin Housman
00:43:21.630 - 00:43:22.880
Exactly. Yeah.
Colin True
00:43:23.700 - 00:43:32.140
All right. That's the show. We want your emails, especially for our Q and a. Tell us about your socks. We send them to myrockfightmail.com the Rock Fight.
Justin Housman
00:43:32.180 - 00:43:34.348
Send us pictures of your socks if you want to.
Colin True
00:43:34.484 - 00:43:35.452
Especially if there's holes.
Justin Housman
00:43:35.516 - 00:43:44.316
Especially if there's holes. Colin's a hole fetishist. That's gross on socks. Oh.
Colin True
00:43:44.348 - 00:43:56.070
The Rock Fights production at Rock Fight llc For Justin Hausman, I'm Colin Tried Truth. Thanks for listening and once again to take us out, our guy Chris to Megs is here to sing the Rock Fight Fight song.
We'll see you next time, Rock Fighters.
Chris DeMakes
00:43:56.150 - 00:44:52.070
Rock Fight. Rock fight. Rock fight. Rock fight. Rock Fight. Rock fight.
Welcome to the Rock fight Where we speak our truth, slay sacred cows and sometimes agree to disagree.
We talk about human powered outdoor activities and big bites about topics that we find interesting like pop culture music, the latest movie reviews, ideas that aim for the head. This is where we speak our truth. This is where we speak our truth. Rock fight. Rock fight. Rock fight.
Welcome to the Rock Fight Rock by Rock five welcome to the rock light Rock light Rock fight Rock light Rock light Rock fight Welcome to the Rock Fight. Rock fight. Rock fight.
Justin Housman
00:44:54.130 - 00:44:56.610
Rock fight.