Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for our weekly round up of headlines from the outdoor industry and community.
Colin is joined by Producer Dave for today's rundown (Justin has the weekend off) and here's the lineup:
More with Thermore! (01:40)
Colin's final summer 24 events & trade show thoughts (04:20)
A herd of elephants tramples a tourist in South Africa (16:08)
The multiple heat related deaths in the Grand Canyon and other iconic Southwest locations (20:11)
A team of Czech climbers summit the world's highest unclimbed peak (25:09)
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
Choose Your Player
Apple Podcasts
Spotify
Captivate
Episode Transcript
Colin (00:08):
Welcome to the Rock Fight where we speak our truth, slay sacred cows and sometimes agree to disagree. This is an outdoor podcast that aims for the head. I'm Colin True and joining me today is no one Justin Haman's on vacation with his family and I am handling headlines duty solo this week. So today I'm going to give you my final take on the summer trade show season as well as roll through a few headlines all on my own, although producer Dave is with me too. We have our trustee, producer is in the studio. Greetings. There he is.
Chris DeMakes (00:40):
Before
Colin (00:40):
We get to that, let's let do a few housekeeping items. We need you, if you would please just go and follow the rock fight wherever you're listening on whatever podcast app you're listening to us on. That five star rating really helps us out. And if you're an Apple Podcast listener, please leave us a written review. We're going to from now until I guess eternity, we're going to be giving out stickers to anybody who leaves a written review and then sends us a screenshot of that written review to my rock fight@gmail.com, which is also where you want to send any other feedback you have about the show is my rock fight@gmail.com. But yeah, if you sent a review in and you haven't gotten your stickers yet, send me another email. They all went out last week, which was very exciting. Thank you so much for everybody who left reviews and if you want to follow the show on social media, we are on instagram@rockfight.co and we also have our trusting newsletter every Sunday called News From the Front.
(01:31):
If you head over to rock fight.co, our little website there to click join the mailing list and then sign up and you'll get our newsletter just came out three hours ago. Before we get into everything else though, guys, you know what? It's time for more with Themore and even without Justin here, I've got a few things I want to tell you. In fact, in fact, without Justin here I want to tell you about this. I can kind of go back to my days in the ingredient brand world is the original ingredient brand who's been providing an installation solutions from Italy since 1972 and a couple of days ago I got up early to go surfing and where I live there is typically a marine layer at the beach this time of year and it say's cooler and windy until midday even though it's been pretty hot this summer.
(02:12):
And then around midday the sun burns those clouds off. So my house is only about 20 minutes away from the beach, but when I left to go to the beach, it was sunny at my place and I only wore a T-shirt and some board shorts. When I got to the beach, it was windy and cool and the marine layer was so thick that it was drizzling, which isn't a big deal. I went and got in the water and did my thing, but then afterwards when I wanted to go get a coffee nearby where I was surfing, I was pretty cold from being in the water and then not having on really the right kit kind of kept me cold and I kind of second guess my decision to go somewhere. The point is that even at this time of the year when much of the US is dealing with high temperatures, versatility is always a consideration and that's why you need to know about Thermo's newest and most versatile product, themore Freedom, which is a stretch insulation for high output activities like running, biking or skiing.
(03:03):
But a garment with thermal freedom would've also been ideal as my summertime post surf top as well. On that day that I was at the beach, freedom has incredible stretch capabilities. It's Blue Sign certified, it will hold up to repeat washings, it come out perfect every time and it's the latest from Themore. So do all the brands that are out there listening and I know that you are, if you're listening to the Rock fight and you're one of these brands, now is the time to implement the versatility of freedom into your line. Hit them up over@themore.com and remember to do more in the outdoors this summer with Themore. So
David (03:34):
Colin, is this a form of active insulation?
Colin (03:38):
Yeah, actually it is a form of active insulation, ther's version of active insulation.
David (03:42):
Great, great. No, it's one of the most, like you said, versatile fabrics that going today and I think it really, the fact that it helps you reconsider your life choices, I mean that's some serious work by a fabric to think therapy and fabric form is pretty cool. What a time to be alive.
Colin (04:02):
I think that's more related to the brainwashing I had working for a textile brand of I'm all constantly thinking how could this be better?
David (04:08):
Right, right. Well something like that though, it's pretty impactful. Like you said, you can really start to contemplate life when you're comfortable in hot and cold conditions.
Colin (04:20):
Alright, well I wanted to open today with sort of my final take on trade shows from summer 2024. We've talked a lot about trade shows over the past month. I've done two instant reactions to the Grassroots Outdoor Alliance Connect show and to Outdoor Retailer. We covered the launch of Switchback and then we've had two show directors on Christina Henderson from Switchback and then last week we had Sean Smith from or that came on the show and then we even had Wes Allen who runs a retail shop and Cody Wyoming to come on to come back on the show to talk about trade shows. And I don't want to beat a dead horse, but I do want to give you my big picture thoughts on the event and kind of tie it all together as this topic. It goes dormant for the rest of the summer. You may be sick of hearing about trade shows, but it is an omnipresent topic in the outdoor world.
(05:07):
Like I've said many times on the show we were talking about the value a show or had back in the late two thousands and through that decade there was a constant debate between establishing value and ROI for attending a show as well as the gathering of the tribe element that everyone seemed to value on some sort of level. And so when people say they're kind of sick of talking about it, it's like, yeah, you can say that, but also I know you're kind of not because it's this kind of ever present topic in the outdoor space that when anytime you get in industry circles, invariably the conversation will drift into events and trade shows. And I don't want to get into the political or environmental piece of this. Trust me, if there was money to be made by attending or and Moscow, let alone Salt Lake City, every brand would be Russia Abound at this point.
(05:51):
It is frankly a certain level of BS that exists in terms of the people who say that they're not going out to a retailer because of the Bears of Ears situation. If these brands who continue to operate stores and other parts of their business in certain places there was money to be made, they would go. So the interesting thing to me though about the past few months is that it seems like we really have finely struck a balance with the shows we have. And I'm saying that looking back at those times earlier in my career where we were questioning the value of these shows because you have the gathering and the consumer elements where in years past the big solution was to establish a trade show, but then there was a demand to create a consumer part of the event, which frankly I think is a terrible idea.
(06:34):
It asks more of your attendees and has much lower upside than most people realize. I think something like Sea Otter, which does have a consumer and a trade element is the exception, not the rule, but the part of that equation this year that frankly was solved, and this might surprise some of you to hear me say this was the outside festival. Now by all accounts, the music Fest at Outside Festival was a good time book ended by outdoor elements. There was consumer interactions by outdoor brands and outdoor athletes doing outdoor athletes things before people got to go see these bands in Denver. Now I've heard from some reliable sources that a lot of money was lost putting on this event, which doesn't surprise me. They took a really big swing. And my guess would be, and I don't know this for sure, but my guess would be that money was lost in the more industry oriented parts of the festival.
(07:25):
But I'd say it's a great start, right? Because for the broader outdoor experience you get a few bands have some booths and the consumer portion is addressed without how outside decides to go forward. They doubled down on the industry part of it or if they just go all in more on the band part of it, the music part of it, we'll see in the coming years. But it sounded like it was overall speaking, the people who attended had a good time and it was well attended, at least for the people who wanted to go see the music on the trade front, there has never been more options to see products and book orders than there is right now. If you're a retailer who wants to see the products or if your brand that wants to show the products before you even get to a national trade show, you have regional rep shows.
(08:10):
You have in-store visits, you can do a Zoom call even might be not as effective as touching the product, but you can see things. There's more ways to see things than there ever was before and therefore retailers have the option to spend more time in their stores and still be up to speed on what's happening with brands and products. So if you're going to put on a national show, and I've said this so many times in the last few weeks, but I don't mind saying it again, you have to provide real value. Why do you want people to show up? And it can't just be like, ah, because everyone says they want to get together. That's a lot of money just to go hang out with some people that you kind of do business with or you might know. So the one two punch though the summer of GOA connect, or again, at least for the summer, it really worked.
(08:56):
You had specialty retailers that can head to a place like GOA connect and meet with big outdoor brands that don't exhibit at other national shows anymore. And then those specialty retailers can head to outdoor retailer and shop for new products at a show that is now focused on up and coming brands. And then you do get to spend time with industry peers and check the social box of either or both events. I think big box buyers, we don't even talked a lot about them over the last few months, but I think they're fine. As someone who used to be a national sales manager, you drop everything, you would leave everything at the drop of a hat to fly to Seattle to see REI or go to Pittsburgh to see Dick's, right? It's not hard to get buyers, excuse me, get sales folks and everything to one of these big brands.
(09:40):
Every brand wants the financial upside of being in a Shields or a Bass Pro and they can then turn up at or and shop the new cool stuff too. There's nothing keeping them from going there, but this is really the first time that I can look back and confidently say that we have what we need. The consumer box is checked, the specialty retail, big brand boxes checked, and the shopping new stuff box is checked. And again, as of today, right, this is the first time I feel like we can kind of sit here and say this where all these sort of boxes are checked and we'll have to see how winner or goes, and we still have the wild card of switchback happening next June. So the trade show churn will continue, which is frankly great for this show, but at least it feels like our industry is on the right track when it comes to shows and events.
(10:28):
And then this week I didn't even mentioned this yet, I'm heading to Denver with Producer Dave. We're going to the Outdoor Market Alliance, our media event that is happening part of the ever-growing push to make Colorado the Go-to outdoor place, but it has a similar format to GOA Connect, but it's for media members. So maybe this conversation won't be going dormant anytime soon, more than that in the coming weeks. Before I wrap up this bit, Dave, you were there with me at GOA and at or what did you think? What was your takeaway? And you've been in the industry a long time as well. I mean, am I kind of on the right track with this or did you see anything
David (11:05):
Different? No, you're absolutely on the right track. I think things are starting to break out and start to define themselves. I do think what's interesting in the mix is switchbacks East Coast Outpost. I think that's always been an issue in terms of the big swath of retailers getting out west to either Denver or Salt Lake. So I do think that that adds something, especially when you do look at the delta between the retailers that can go to GOA and schedule those meetings versus ones that can't but maybe see themselves really more in that very defined outdoor specialty niche that outdoor retailer is definitely pushing outward from. So there are still those that live in that spot and maybe that's what Switchback is able to meet those needs from an east coast perspective. So I wouldn't count it out. I mean obviously June is just a crazy time, but that's where we are right now. That's a bigger solve quite frankly. And I'm not sure July solves that problem with just the way the summer goes and everything like that. But no, I think it's great to see them everybody coalescing into their natural state and the need that they can serve. And Colin, did you hear that Colorado has mountains? I'm pretty sure that's what they're banking, this whole center of the outdoor industry
Colin (12:34):
It Justin has been feeding you jokes right now. That sounds like a houseman. It
David (12:37):
Was mountains. I've heard that about that. That's right. There's mountains there. And so
Colin (12:43):
You were mostly spent a lot while you still and still your career based in the creative world. Do you sort of miss Tower the giant booze at O Peak? I mean there's a part of me that does. Oh, I mean I think it's ridiculous and I'm so glad it doesn't happen anymore. But it was fun on day one when the show was out ATS Zenith to walk around and see the crazy shit people were
David (13:04):
Doing. Absolutely. I mean look, it's another just really, what is it? A very visceral expression of the brand, right? It's three dimensional, it's got all the new where the brand is going, it creates this kind of true, I mean some of these were fortresses, so I think from the census perspective, absolutely, and it really did almost, I mean maybe Rome is the wrong analogy to it, but as the booth rise, the industry rise. And so you really got a sense of just this industry on the move growing
Colin (13:39):
Who was the Julius Caesar of the 2010s outdoor industry
David (13:42):
At your Colin two too. No doubt. And you can really see what brands were killing it by just the size of their booth. And also it made another opportunity for brands to misstep to really show how outside of the growing kind of contemporary brand movement was growing on, it really did create a have and havenots that I don't know if necessarily served our industry well, but it does seem like we're kind of moving back to more of the level playing fields while in purchasing mode that a trade show really serves its value as
Colin (14:18):
I don't think it served us well at all because I think now that you see these more, I mean Sean Smith think the best thing he said on the episode when he was on last week is that we have to serve the buyer, just preserve the buyer and everything else sort of takes care of itself. So the retailers coming in, make them your target and then all the other stuff. And I think that all obviously got lost because they weren't writing orders, they didn't care, they were just showing up and frankly, they were probably more interested in the smaller brands when the show was huge than being like, oh, did you see the mountain hardware booth? It was gigantic, but
David (14:47):
You're right, that became
Colin (14:48):
Spectacle didn't really went out.
David (14:49):
No, but that became, it did kind of occupy some of the oxygen in the conversation. You're absolutely right because frankly I am going to miss standing in line for 30 minutes to get a small cup of coffee in the Royal Robbins booth, right? Or the
Colin (15:03):
It both was pretty good
David (15:04):
Espresso though. It was espresso, it was pretty, but that line was crazy. Or think about who's making booth waffles these days where I can go and get my breakfast at a camp stove in somebody's booth
Colin (15:18):
If rock fight doesn't work out for us. Should we start booth waffles as a little popup diner?
David (15:22):
Yes, we should. In fact, let's get on
Colin (15:23):
That. They come to your booth like your diner booth and make a waffle
David (15:26):
In front of you Absolutely. On a solo stove. Right?
Colin (15:31):
But you know what though? But it's kind of like self-fulfilling prophecy when they start handing out the Bob Awards or the best of Booth awards and putting the value on the booth so the brands are like, fuck yeah, we're going to stick it to everybody else and create the biggest booth. And it's like, but wait, you remember the retailers coming? Yeah, screw them. We got to make the coolest booth.
David (15:46):
We just spent a million dollars on something that has to be taken down and thrown away.
Colin (15:51):
Alright, let's talk about a couple of headlines. Dave, I'm not sure if you saw a couple of things that I put in the outline this week before I put them in the outline, but a couple of tragic stories that we're going to start with. Oh,
David (16:02):
You were bringing us down already. I saw the headline and I got excited. I thought it was a new bluegrass band.
Colin (16:08):
Well, so the first of which, this is from Explorer's web and last week it was reported that a Spanish tourist in South Africa was visiting a national park and he, along with his fiance and other tourists came upon a herd of elephants and despite being told not to do so, this man got out of the vehicle and approached the elephants to take some pictures and then he was proceeded to be trampled to death by the, they chased him back to the car, he didn't make it, and then the herd all literally trampled him for 30 seconds and then they just went back to grazing and hanging out where they were before. This is horrifying. I can't think of Hausman and I have talked on the show a bunch about grizzly bear attacks and shark attacks. Never really thought I'd be talking about getting trampled by elephants, but is this the best Darwin award that's ever been handed out? Maybe top 20, top 30 maybe. I'm sure. Maybe there's some other things that rank above this, but getting on your own merit, well, not merit on your own, whatever misguided attempt at whatever you were doing, getting out of a car and approaching a group of wild elephants and being like, what's up elephants, please don't t trample me and then getting trampled.
David (17:15):
Wow, there's a lot to unpack with this call and I really, I am speechless in one sense, a trampling of elephants. I did not have that on my bingo card for sure. My snarky side immediately wants to know if he did get the photo release from the elephants so that we can use that footage.
Colin (17:35):
Did they develop
David (17:35):
The film? Amazing, amazing. Did
Colin (17:37):
He get the shot? What
David (17:38):
In the world? Yeah, and what possesses people to see? I mean, think of how large that group is. Your instinct is let's get out of the steel car, let's get out of the steel cage. What in the world? I mean I do, I feel bad for their families of course, but boy, it's hard to, of course hard to not look at this and say, well, this is where this goes.
Colin (18:13):
Human powered outdoor sports. So we do, but they described it as witnesses say there was nothing but the tattered, blood soaked clothing of the tourist and remnants of the tourist body crushed into the earth. So he went from body to paste in a relatively short amount of time. It sounds like that's rough. That's a rough way to go.
David (18:34):
It is, but it's just still, I'm just like, it's such an unforced error. It's walking into the middle of the street just purposely not looking any other direction. Like I mean the bear comes upon you, I'm guessing. I mean I guess there are typically right, there are folks that do seek out the bear, but I've got to say that's probably not the case. This is more like a buffalo goring where hey, look at the fuzzy cow.
Colin (19:03):
These are the
David (19:03):
People. That's
Colin (19:04):
Right, yeah, let's go pet the fuzzy cow in Yosemite, right?
David (19:07):
Wow. I mean no one does this with a shark I don't think.
Colin (19:12):
Or do they see the shark? Are they on a paddleboard and let me touch the shark. Maybe this is just a thing. I don't know. For me, shark, you're sharky
David (19:20):
Sharky.
Colin (19:21):
It unlocked a new fear for me. I'm like, I never thought about getting
David (19:25):
Crushed by. Let me add that to my little list here. Okay, shark attack, bear elephant t trampoline. Well, so what's the takeaway here? Colin?
Colin (19:36):
Stay in the car. I guess just enjoy the majesty of nature from a protected area. I mean what if they had been lions? Would he have done the same thing? I mean is this just this guy's bag? He's like, ah, it's fine. Is he like those crazy people you see training grizzly bears who eventually get eaten? I mean I don't know.
David (19:53):
You know what? In one sense, yes, but the other, no, this is just a pure outright disrespect for the elephant. You saw Dumbo saw elephant, saw something that couldn't possibly be harmful, could not hurt me. That's right. And basically Elephant says, hold my beer.
Colin (20:11):
Well, and the tragedy continues because last week also was reported that a 50-year-old Texas man was found dead in the Grand Canyon, which marked the third death in the canyon this summer. And the cause of none of those three deaths have been confirmed, but it's presumed these deaths are related to the extreme heat that's going on and the ongoing Southwest heatwave. And then earlier this month a motorcyclist died in Death Valley where the temperature hit 128 degrees and at Lake Mead national recreation area, all these again southwest locations, two others have died the summer as a result of the heat. Kind of like the elephant story, I don't want to be insensitive and sincere condolences to the families, like you said of these folks, but what do you do in planning trips to these places this time of year? I mean, I get it at summer vacation. It's the time of year when people take time off, but it's not like we don't know what the weather's going to be in the Grand
David (21:02):
Canyon in
Colin (21:03):
July. They're talking to a place, if you go to the Grand Canyon as you're at the top of, I think either it's Bright Angel or Kibab Trail or whatever, there's an illustrated, like a hand drawn sign of a person on all fours graphically vomiting to make sure you understand where you're headed is dangerous because of, I
David (21:19):
Think you're referring to hangover pass, Colin, and I think people might misinterpret that sign. I think it's time for a sign with a headstone on it or something,
Colin (21:31):
Or they're like, oh, I'll only throw up. It's hot. Is that what you're
David (21:34):
Taking away from that side? That's exactly what I'm taking away from it. So I bring some hair of the dog, a little vodka in the backpack, but
Colin (21:41):
Is this also not an unforced error? You were just say, because like you don't have to go to the place where it's going to be 120 degrees at that time of year.
David (21:50):
It is, but it's also, maybe this is, to me it's a little more understandable than getting out of the car in front of a herd of elephants. That's true. Only because as you know, heat stroke is insidious. You don't know what's hit you when it's already hit you. I'm not sure most people can even unpack in their brains what 120 degrees really is. I mean all of those cases, and again, like you said, there is a heat wave that is totally enveloped the southwest. This is not the heat wave. This is just like you. This is just summer, said weekday on July. You're right on the Grand Canyon and that trail, I mean it gets people every year no doubt, but I think that plays into it and they're just not able to fully grasp what that is. Also too, once you get on that trail, I mean it's just no joke. I mean at the top it looks like, oh, it's wide, it's a bit, I can go and everybody's going up and down. I see them move that the trail head is active and you get half a mile down and you realize that this is, you got to go back up. Well, and it's just going. It just goes, you are so long to go. Is the
Colin (23:04):
Takeaway from both these stories, maybe you came up with the a new franchise for us, the unforced error is this the unforced error of the outdoors? Because it does seem like there are a lot of these avalanche tragedies. There's a lot of tragedy that happens in the outdoors, which part of the reason we go outside is because of the risk and kind of doing things in the face of nature and all that kind of stuff. But there's plenty of times people go where we all go, man, why'd you do that?
David (23:32):
And it is a different form of Darwin where Darwin is just the inevitable outcome of one's behavior that that's going to happen. Unfor areas, you just made some bad choices that are going to result in this and aren't most accidents in the outdoor and unforced air. I mean,
Colin (23:51):
There's some nuance there. I wouldn't say Aaron Ralston was unforced. I mean, he didn't leave a note, but he definitely didn't expect to get pinned by a rock in a canyon. I think that's something you couldn't have predicted. Maybe it's something that's like it's unforced. If you could have predicted this was going to happen,
David (24:04):
That's right. Or even just didn't take the same precaution to ensure that it didn't happen
Colin (24:12):
Getting out of the car.
David (24:13):
Right. Well, the one takes the action with complete obliviousness that it's going to have an dire consequence. I mean that's a big difference there.
Colin (24:21):
Well, like we said, I mean if you know any of these folks we're sorry. Definitely it's tragic. People I'm sure in the Southwest are just trying to do things that they love to do outside at the same time, man, maybe November would've been a better month to try some of these adventures. Look,
David (24:38):
The canyon, the layered strata, the Red Rock, it does. It gets you and when you get there people, it motivates people to want to see more of it. You want to see it to get down. That's right. Like I said, there's an insidiousness to it, but it is a beautiful part of the country and I can see why that would take a hold of people. That might be nature's plan to just make sure it never gets too populated. Right.
Colin (25:03):
This is final destination death is just choosing the people.
David (25:07):
Yes. There you go.
Colin (25:08):
Well, our last story also from Explorer's Web was reported last week that the world's highest UNC Unclimbed peak, I believe it's pronounced chu in Pakistan. Pakistan clocks in at 74 53 meters or 24,400 feet, and it was climbed last week or summited last week by a group of Czech climbers, and this is the third time in four years that a Czech team has gone for this particular summit. And obviously the first time it's been reached, I'm really only bringing this up because when I was looking at the photos on Explorer's Web, and I'll link to that in the show notes if you want to see it. The only people in the photos were from this team because no one else is on the mountain, which is kind of a throwback to all the conversations we had this past spring where Justin and I talked about all the issues on Everest and just the lineup of people there.
(25:55):
I mean, this was a throwback to when alcoholism was out of Zenith and when climbing mountains was the most badass thing you could do. I was inspired looking at these photos and what these people accomplished, and look, if you want to pay your a hundred grand to go stand in line on Mount Everest or K two or one of the other bigger peaks that are now completely overcrowded, cool, go for it. But seeing these photos from Ish reminded me of why I found inspiration in those big mountain accomplishments from the 1990s and before times. And I also made me think there must be other mountains in the world where there are no other climbers, and the adventure just seems to be, I don't know, a bit more real. I mean, Dave, you're from my generation too. You grew up in the end of thin air era. I mean, do you feel the same way or does it all seem kind of folly to you?
David (26:41):
Well, I never was once inspired to go climb a 20,000 plus foot mountain because of into thin air for sure. In fact, the opposite happened. I retreated to desert. That was the flatlands, right?
Colin (26:54):
It is crazy that a lot of us took inspiration from into thin air. I'm like, why'd you hear that horribly tragic story on the mountain? Fuck yeah, I want to go do that.
David (27:03):
That's right. No, no, I'm going to paddle. No, look, you're right though it does. These are images that are getting rarer and rare, and I do think that it's in the human condition to explore and to achieve this. So as opportunities for this become scarcer, I think people will actually take greater risks to do it. I think that's just the inevitable phase of that and whether it be going up or going down or going into the ocean, it's just even with the submarine tragedy in a form that is a greater risk to be a place where humans haven't gone yet. That type of idea. So I think we're going to see more of it. You're right. It was interesting when you put it in the light of seeing those photos, I just figure now you do with your Everest trip, part of your fees is a subscription to Adobe, so afterwards you can Photoshop up out everybody else.
Colin (28:06):
That's a feature on iOS
David (28:07):
Now, isn't it? Where you like, that's right. Distiller, Everest distiller, and all of a sudden you and your crew can look like you're up there by yourself. These guys obviously didn't have a subscription to Adobe and so therefore they had to do it themselves. Why
Colin (28:21):
That's, they had to do it this way.
David (28:22):
We call that in camera, Colin, I'm going to get all my effects in camera, and that's what they were doing.
Colin (28:29):
No, but you are right. I mean, even if you weren't inspired to maybe go climb the big mountains, it was jarring to me when I clicked on this link and I'm looking at the photos, it reminded me of the expeditions, which like a successful expedition. We were like, oh, that's so cool. They had that adventurous spirit. They set a goal and they achieved it. I'm sure it was hard physically and mentally and it just kind of reminded me of that versus whether the article is about the overcrowding on Everest or the article is about just someone being on Everest. Every one of them has the long line and the videos of like, well, we're just standing around waiting for our turn. Now. It's like, oh, that's what you want is to spend more time in the most dangerous environment on the planet. That sounds great. Right. Alright man. Well we can wrap it up there. We're going to see you tomorrow in Denver. Excited. Go check out OMA right, give you a summit that's right
David (29:15):
In a talk shop.
Colin (29:17):
The rock fight is a production of rock Fight LLC. Our producer today was the voice you just heard, David Carta Art Direction provided by Sarah Colin. True. Thanks for listening. He's here to take us out like he always is. It's Krista Makes, he's going to sing the Rock Fight Fight song. We'll see you next time. Rock fighters. Rock
Chris DeMakes (29:44):
The Bike where we speak our truth, say sacred cows and sometimes agree to disagree. We talk about human power outdoor activities. They pick bikes about topics that we find interesting. Black, my culture, music, the latest movie reviews, ideas in for the head. This is where we speak our truth. This is where we speak our truth. Welcome to the Welcome to.