In a surprising move, digital first consumer-centric conglomerate CSC Generation, owner of premium home goods brands Sur La Table and One Kings Lane, has acquired outdoor retailer Backcountry.com. As part of the deal, CSC promises to "bring elegance, comfort, and an ergonomic, ‘Leave No Trace’ sensibility to basecamp living.”
The news is causing mixed reactions in the outdoor community. Some praise the new ownership’s track record of breathing new life into distressed retail brands by leveraging their expertise in technology, data, and operations. Others look forward to the improved styling of camp kitchenware, including Gearhead-grade wooden spoons. While still others worry about the potential environmental impact of contemporary designer dining sets littering our wild spaces.
Calls for comment at Everest basecamp were not returned, although it is doubtful anyone would notice another abandoned hutch or armoire.
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