IF YOU WANT TO MAKE AN IMPACT, START A ROCK FIGHT

FINALLY SOMETHING DIFFERENT

*****

In a world of soulless VC funded corporate media, Rock Fight is a light in the outdoor industry darkness.

- Apple Podcast Review

Ideas that aim for the head.

We’re picking a fight with convention and tossing rocks at business as usual. As outdoor media has consolidated into endless listicals, surface discussions, and uncritical reviews, Rock Fight takes up the contrarian mantle our industry was founded on.

We want to have the kind of real conversations enthusiasts and professionals have all the time on the trail, at the lift, the put in, the break, the pub, the shop… but are missing from today's media landscape.

WELCOME TO THE ROCK FIGHT PODCAST NETWORK!
(Tell your Mom we said ‘Hi’)

Want to grow your business? Try starting a rock fight.

CLICK ME!

THE ROCK FIGHT PODCAST NETWORK:
Two Shows, One Goal: Inform & Entertain
(Okay, that’s two goals. They just feel like they go together)

THE ROCK FIGHT

The most distinct Outdoor Industry voice going today. And the most direct way to speak to retailers, buyers and executives. Topics and insights you’re just not going to hear anywhere else. With depth, experience, respect, and a big ol’ helping of indignation.

GEAR & BEER
Gear & Beer is our conversation about the pairings that matter most. We shoot the shit with product experts, gear reviewers, athletes, and other interesting folks about two of the most important things in our outdoor lives. Not too wonky, but use-case-based. There’s always time for Gear & Beer.

LISTEN NOW OR MAYBE LATER.

APPLE

SPOTIFY

"Colin is delivering really great content the industry needs on THE ROCK FIGHT."

JESSICA TURNER

President,

Outdoor Recreation Roundtable

“In a sea of outdoor media podcasts Colin and The Rock Fight present a unique offering that stands apart.   
THE ROCK FIGHT challenges the status quo.  I know it’s good because I frequently disagree with Colin and his guests and much as I agree with them. That’s great for discourse in outdoor media.”

MIKE ROGGE

Editor/Owner,

Mountain Gazette

“I’m not really a devotee of podcasts… During many of your shows, however, I felt like I was hearing familiar conversations. I’ve actually discussed some of these topics!”

A LISTENER

From The Emails

Are you looking to reach an audience of OUTDOOR ENTHUSIASTS?

WE AIM SPEAK TO PEOPLE ACROSS A DIVERSE SPECTRUM OF OUTDOOR-RELATED INDUSTRIES

AND INTERESTS.

Professionals, enthusiasts, and recreators. Human-powered to the engine fueled activities. We are the first ‘pro-sumer’ source for outdoor media.

WE STRIVE FOR FEARLESS EDITORIAL CANDOR THAT IS ENTERTAINING, DISTINCT, AND UNLIKE OTHERS

IN OUR SPACE.

A combination of informed insider, humorous outlook, wry sensibility, and earnest appreciation of the outdoor industry and lifestyle.

ACTIVE INGREDIENTS

Two Shows
Four Episodes per Week
Weekly Newsletter
Website Mothership 
Regular Contributors 
Action Figures!

ROCK FIGHT DIFFERENCE

Informed Insight
Influential Audience  
Constructive Dialog 
Words & Pictures  
Actual Humor 
Pop Culture Topics

METRICS

A SMALL BUT MIGHTY BAND OF OUTDOOR BRAND LEADERS, RETAILERS AND BUYERS, AND INFLUENTIAL ENTHUSIASTS.

SUBSCRIBERS

AUDIENCE

NETWORK KEY STATS

Subscribers: 1,500
(Apple & Spotify)
Apple Podcasts
Avg Rating: 4.8
Spotify Avg Rating: 4.9

US: 83.7%
Canada: 5.3%
UK: 2.5%
Australia: 1.4%
New Zealand: 1.4%

Show Launch:
- TRF: 12/20/22
- Gear & Beer: 3/15/24
Total # of Episodes: 330
Top 2% Global Podcasts
IAB Certified Downloads
- 140,000 All Time
- 13,000+ Monthly

KEY EPISODES

THE ROCK FIGHT

The State of Outdoor Retail with Wes Allen

Former GOA President and independent retailer Wes Allen joins the show to give a topline view of what's happening in outdoor retail.

Unpacking The Backcountry Acquisition

After Rock Fight broke the news to the outdoor industry regarding the sale of Backcountry to CSC Generations, industry insider Eoin Comerford joined the show to break down the impact of the sale.

Cotopaxi: Doing Good Or Just A Trendy Outdoor Vibe?

Historically speaking outdoor brands have become successful through innovation and authenticity. Cotopaxi launched on good deeds and vibes. Is that a strategy that will pay off in the long term winning?

GEAR & BEER

Is This Gear Overrated, Underrated or Properly Rated

Colin gives Justin 3 different items who determines FOR ALL TIME if that gear is over, under or properly rated.

The PFAS Buyers Guide

Sifting through the BS and informing consumers what they need to know when it comes to PFAS and buying their next piece of gear.

Sports Nutrition: A Chewy Chat with Fuel Goods Founder

Chatting with the founder of nutrition retailer Fuel Goods about their products and how everyone should approach food for their adventures.