IF YOU WANT TO MAKE AN IMPACT, START A ROCK FIGHT

FINALLY SOMETHING DIFFERENT

*****

In a world of soulless VC funded corporate media, Rock Fight is a light in the outdoor industry darkness.

- Apple Podcast Review

Ideas that aim for the head.

We’re picking a fight with convention and tossing rocks at business as usual. As outdoor media has consolidated into endless listicals, surface discussions, and uncritical reviews, Rock Fight takes up the contrarian mantle our industry was founded on.

We want to have the kind of real conversations enthusiasts and professionals have all the time on the trail, at the lift, the put in, the break, the pub, the shop… but are missing from today's media landscape.

WELCOME TO THE ROCK FIGHT PODCAST NETWORK!
(Tell your Mom we said ‘Hi’)

Want to grow your business? Try starting a rock fight.

CLICK ME!

THE ROCK FIGHT PODCAST NETWORK:
Three Shows, One Goal: Inform & Entertain
(Okay, that’s two goals. They just feel like they go together)

THE ROCK FIGHT

The most distinct Outdoor Industry voice going today. And the most direct way to speak to retailers, buyers and executives. Topics and insights you’re just not going to hear anywhere else. With depth, experience, respect, and a big ol’ helping of indignation.

GEAR ABBY (coming soon)
Presented in partnership with Treeline Review and hosted by author Shawnté Salabert, Gear Abby is where those of an outdoorsy persuasion go for unvarnished advice on the relationships that matter most. From the mundane to the obscure, the weird or the taboo, Gear Abby brings her warmth, wit, and genuine curiosity to the topics we could all use a little advice on now and then.

OPEN CONTAINER

Hosted by outdoor journalist Doug Schnitzspahn, Open Container is a conversation with the people who look to nature to find inspiration and solutions.  While the world may be filled with anxiety, there are answers in the outdoors. Because the outdoors is not a niche. It's way bigger than that.

LISTEN NOW OR MAYBE LATER.

The Rock Fight

Gear Abby (coming soon)

Open Container

"Colin is delivering really great content the industry needs on
THE ROCK FIGHT."

JESSICA TURNER

President,

Outdoor Recreation Roundtable

“In a sea of outdoor media podcasts Colin and The Rock Fight present a unique offering that stands apart.   
THE ROCK FIGHT challenges the status quo.  I know it’s good because I frequently disagree with Colin and his guests and much as I agree with them. That’s great for discourse in outdoor media.”

MIKE ROGGE

Editor/Owner,

Mountain Gazette

“I’m not really a devotee of podcasts… During many of your shows, however, I felt like I was hearing familiar conversations. I’ve actually discussed some of these topics!”

A LISTENER

From The Emails

Are you looking to reach an audience of OUTDOOR ENTHUSIASTS?

WE AIM SPEAK TO PEOPLE ACROSS A DIVERSE SPECTRUM OF OUTDOOR-RELATED INDUSTRIES

AND INTERESTS.

Professionals, enthusiasts, and recreators. Human-powered to the engine fueled activities. We are the first ‘pro-sumer’ source for outdoor media.

WE STRIVE FOR FEARLESS EDITORIAL CANDOR THAT IS ENTERTAINING, DISTINCT, AND UNLIKE OTHERS

IN OUR SPACE.

A combination of informed insider, humorous outlook, wry sensibility, and earnest appreciation of the outdoor industry and lifestyle.

ACTIVE INGREDIENTS

Two Shows
Four Episodes per Week
Weekly Newsletter
Website Mothership 
Regular Contributors 
Action Figures!

ROCK FIGHT DIFFERENCE

Informed Insight
Influential Audience  
Constructive Dialog 
Words & Pictures  
Actual Humor 
Pop Culture Topics

METRICS

A SMALL BUT MIGHTY BAND OF OUTDOOR BRAND LEADERS, RETAILERS AND BUYERS, AND INFLUENTIAL ENTHUSIASTS.

AUDIENCE

DEMOGRAPHICS

185,000 IAB Certified Downloads
13,000 Monthly Impressions
80% Work In The Outdoor Industry
Apple Podcasts Rating: 4.8
Spotify Rating: 4.9

US: 83.7%
Canada: 5.3%

NETWORK KEY STATS

Show Launch:
- LAYERS: January 2022
- TRF: December 2022
- Gear & Beer: March 2024
- Open Container: Jan 2025
- Gear Abby: coming soon
Total # of Episodes: 380
Top 5% Global Podcast

KEY EPISODES

THE ROCK FIGHT

Emergency Reaction to the REI CEO Shake Up!

As soon as the news broke that REI had a new CEO,
The Rock Fight convened and hours later released their reaction to the news.

Unpacking The Backcountry Acquisition

After Rock Fight broke the news to the outdoor industry regarding the sale of Backcountry to CSC Generations, industry insider Eoin Comerford joined the show to break down the impact of the sale.

Cotopaxi: Doing Good Or Just A Trendy Outdoor Vibe?

Historically speaking outdoor brands have become successful through innovation and authenticity. Cotopaxi launched on good deeds and vibes. Is that a strategy that will pay off in the long term winning?

OPEN CONTAINER

They're Fixin' To Steal Your Land!

Professional skier, environmental advocate, and former candidate for US Senate, Caroline Gleich, talks about the ongoing struggle to protect our public lands.

Who Gets To Tell The Story?

Advocate and cultural strategist Dani Reyes-Acosta talks of her journey of self-discovery and connection to nature, highlighting the importance of representation beyond traditional narratives dominated by white male perspectives.

Outdoor Storytelling Will Never Die

Founder and Editor of Adventure Journal talks about the evolving landscape of storytelling within the outdoor industry and emphasizes the need for authentic narratives that resonate with readers on a deeper level.