Rock Fight | outdoor industry adventure sports commentary

RECENT STORIES & PODCASTS

Trump's Layoffs Come For The Outdoors

Today on the show Colin and Justin talk about the turmoil caused by the Trump Administration's layoffs at various land management...

Open Container

Creating Art In Utah's Desert

Today Doug heads to the deserts of Utah to open the container with artist Cody Chamberlain. Click to choose your podcast player and...

THE ROCK FIGHT

Is Authentic Brands The Canary In The Outdoor Coal Mine? Plus: The Burgum Endorsement

Today on The Rock Fight Colin is joined by Rock Fight Consigliere Eoin Comerford and Producer Dave to discuss several news stories that...

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Welcome to the Rock Fight, an outdoor podcast and outdoorsy rebellion.

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COLIN TRUE

Colin True spent over 20 years working for outdoor brands, living in places most people only get to visit, and forming a definite opinion about the good, the bad, and ugly of the outdoor industry and our outdoor community.

After giving up the sales gigs to go deep into ultrarunning, Colin soon realized that shit was crazy hard and took waaay too long. Looking for something more sedentary between his adventures, he discovered writing, pontificating, and podcasting. (Check out LAYERS: The Rise of Dressing Down on the tab above labeled 'LAYERS'. It’s sick.)

He also discovered that most of the outdoor media sounded the same, covered the same topics, and generally was just ok. To Colin, just ok was not ok, and thus Rock Fight was born.

And yes, that is Colin in a pair of jorts. You’re welcome.

@rockfightco

Today on the show Colin and Justin talk about the turmoil caused by the Trump Administration's layoffs at various land management agencies.

They cover the ramifications of substantial layoffs that have left numerous employees without positions, thereby compromising the operational integrity of our national parks. The episode further examines the uncertainty that permeates the outdoor community as we grapple with the fallout from these sweeping (and ridiculous) changes.

Then the guys quickly hit a couple of items to come out of the gear world including Snow Peak entering the fly fishing space and a new way to cover up your truck bed. They also talk about the amazing video making the rounds of a humpback whale that swallowed and spit out a kayaker.

They of course wrap things up with The Parting Shot!

Today Doug heads to the deserts of Utah to open the container with artist Cody Chamberlain.

Doug starts the episode by diving into the significance of the wilderness as a source of inspiration and creativity, emphasizing that the desert offers a unique perspective that can rejuvenate our minds and spirits.

He then speaks with Cody Chamberlain, an accomplished artist with deep roots in Utah's landscapes. Cody shares insights on how his lifelong engagement with the natural world informs his artistic practice and fosters a commitment to environmental stewardship.

Doug and Cody explore the essential role of art in navigating contemporary challenges, urging listeners to recognize the value of wild spaces in preserving our humanity amidst the cacophony of modern life.

Today on The Rock Fight Colin is joined by Rock Fight Consigliere Eoin Comerford and Producer Dave to discuss several news stories that paint a picture about the long term health of the outdoor industry.

First they look at the recent earnings report by Newell (parent company of Marmot, Coleman, and Ex Officio, among others) which shows how the outdoor industry may be on the same path that was recently traveled by the surf industry. Eoin recaps how many iconic surf brands ended up being owned by Authentic Brands and how that past may serve as a cautionary tale for outdoor brands facing similar challenges.

Next they talk about a recent report that Dick's Sporting Goods is quietly leaving outdoor behind as it closes most of their remaining Public Land and Moosejaw locations. They talk about how this move will impact the outdoor retail landscape.

Then they dig into event news including the report that Europe's biggest summer show, OutDoor, is going on "hiatus" as well as the announcement of Outdoor Retailer's Industry Day.

Lastly it's a combined Parting Shot as the hosts weigh in on the Outdoor Recreation Roundtable's endorsement of Trump Secretary of the Interior, Doug Burgum, as well as the organizations who co-signed that endorsement including the OIA, People For Bikes, and REI. They look at what missteps may have been made and what the focus should be going forward.

Today Colin is joined by Peter Whitcomb of Tersus Solutions, one of the players working to enable a thriving secondhand marketplace in the outdoor industry.

Tersus Solutions acts as a backbone for brands striving to establish sustainable practices by managing their re-commerce efforts. Throughout their conversation, Colin and Peter examine the complexities and challenges inherent in fostering a circular economy for outdoor apparel, as well as the necessity for brands to embrace responsibility for their products beyond the point of sale.

Mountain House Boa: It’s What’s For Dinner!

Proof that no sector of the outdoor lifestyle is safe from boa constriction, introducing the new Boa Bag by Mountain House.

These state-of-the-art pouches now feature the micro-adjustable precision of the BOA® dial, ensuring your freeze-dried feast is sealed tighter than your hiking boots. Simply turn the dial to lock in freshness, and when hunger strikes, a quick release grants you instant access to your meal. It's so effortless, you'll wonder how you ever managed without it.

Plus, the durable, low-friction lacing ensures even closure, keeping your food out of reach from even the nosiest of bears.

Today on the show Colin & Justin Housman talk about some of the stories making the rounds through the outdoor community.

First up is an article that summarizes recent studies looking at the value of cold plunges. Turns out, there's not a lot science to support the claims that sitting in cold water is good for you. But that doesn't mean you shouldn't sit in cold water if you get something out of it!

Then the guys stop in at Housman's House to dig into a new feature that Justin wrote about some folks who weren't as bullish on the EXPLORE Act as most of us and really hammer home the issues that lie in the conservation vs recreation debate.

Lastly for this weeks Parting Shot, Colin reads the piece he wrote for Rock Fight about Outside's recent layoffs and he and Justin talk about the role Outside now occupies in the outdoor media landscape.

Today Doug opens the container in search of awe and finds it with Stacy Bare.

Moments of awe transcend mere experiences. They serve as pivotal junctures in our personal narratives, fostering healing and a deeper understanding of our existence. And while the outdoors is a source for awe inspiring moments, awe can also be found everywhere.

Today's guest is Stacy Bare, who has dedicated his life to harnessing the therapeutic power of awe, particularly for veterans and individuals grappling with trauma. Our conversation underscores the importance of cultivating awe in our daily lives and encourages listeners to seek out and embrace these moments, no matter how small.

Today the various hosts, producers, and consigliere's of The Rock Fight gather to once again rank the top outdoor brands! And this time it's all about gear.

Coming off of last months episode where they ranked the top 5 outdoor footwear brands, Colin, Justin Housman, Producer Dave, and Eoin Comerford come back together to do the same for outdoor gear.

They try to learn from their missteps (try being the operative word) from the footwear episode as they take on boiling down the absolutely massive category of outdoor gear to simply the top 5 brands going in 2025.

Today on the show Colin and Producer Dave are joined by the most unlikely of guests... someone from Outside, Inc!

Chris Jerard (aka CJ), Outside's VP of Marketing and Executive Director of The Outside Festival and Summit heard Colin's thoughts about a recent press release regarding the 2025 edition of the festival on Monday's episode of The Rock Fight and is here today to return fire and shed a little more light on what can be expected during the second year of this event.

The conversation delves into the event's purpose and how there is more to expect from The Summit then what has already been announced. CJ addresses topics such as the cost to attend as well as why professionals should consider coming to Denver even though June is packed with other outdoor industry events

Today Colin and Justin pop into Housman's House to talk about Justin's big break down of the BOLT Act which is just one element of what's inside the seminal piece of conservation legislation known as the EXPLORE Act.

Then the guys resurrect Gear & Beer to do a round of Overrated, Underrated or Properly Rated. The items being evaluated? Gaiters, insulated hiking boots, and snowshoes.

They wrap things up with The Parting Shot. Justin has some advice for what to wear in the rain while Colin takes issue with the lack of pop culture references in a recent outdoorsy article.

Today Doug opens the container to explore the new world of outdoor politics with Caroline Gleich.

Doug opens the show talking about the ongoing struggle to protect public lands from privatization and the critical need for increased political engagement among outdoor enthusiasts. He also delves into the contemporary implications of such efforts, particularly highlighted by the recent bid by certain factions to diminish public land protections.

Then Doug sits down with Caroline Gleich, a professional ski mountaineer and environmental advocate, who underscores the importance of authentic representation in politics, particularly from individuals who are deeply connected to the outdoors.

Caroline also talks about her recent experience running for Senate and what to expect (and how to cope) during the coming four years.

Today Colin opens the show by talking about the amount of outdoor industry events scheduled to be held in just a few months (aka Junepocalypse) as well as the recently announced details for The Summit at the Outside Festival.

Then he is joined by outdoor industry insider and consigliere to The Rock Fight, Eoin Comerford and "Producer" Dave to react to the recently launched Speed Loafer from Hoka.

They also talk about how these big swings by brands can lead to a weaker outdoor industry and potentially put us on a path that would be similar to the fate currently being suffered by the surf industry.

Lastly Colin wraps up the show with a Hoka themed edition of The Parting Shot!

Today on the show Colin and Justin are joined by journalist Rachelle Schrute, who offers insights into the world of hunting.

The conversation explores the walls we build between outdoor categories and examines hunting in terms of conservation and ethical food sourcing, emphasizing how these principles can resonate with human powered outdoor enthusiasts.

Rachelle also shares her experiences taking curious individuals, including vegans, on hunting trips, illustrating the transformative power of firsthand exposure to the hunting process.

This particular rock fight underscores the potential for greater unity within the outdoor community, encouraging listeners to consider the common ground that exists among diverse outdoor pursuits.

Today Colin and Justin break down some recent headlines to come out of the outdoor adventure community.

First up is the news that Black Diamond is partnering with Rainier Mountaineering, Inc to help with their product development. This is a reunion between BD president Neil Fiske and RMI owner Peter Whittaker who teamed up at Eddie Bauer to create First Ascent.

Next the boys make a stop at Housman's House to talk about Justin's story covering the efforts to get single use plastics out of our National Parks.

Then they talk about the reports that the world's largest glacier could potentially collide with South Georgia Island.

Lastly they of course wrap things up with The Parting Shot!

Today Doug opens the container with Chad Brown to discuss changing the narrative around conservation.

Filmmaker Chad Brown is a passionate advocate for environmental justice and founder of the nonprofit Love Is King. During this conversation he discusses the intersection of conservation and social justice, emphasizing that true conservation must recognize the sacredness of land and its cultural significance.

Chad highlights the importance of diverse voices in the conservation movement, particularly those of BIPOC leaders who have historically been marginalized. He shares insights from his latest film, Resilience Rising: Echoes of Owhyee Canyonlands, which captures the journey of five BIPOC leaders as they explore and connect with the land's deep history and significance. Chad also reflects on the healing power of nature in his own life, particularly as a veteran dealing with PTSD.

The discussion culminates in a powerful reminder that actions taken today shape the world for future generations, reinforcing the idea that love and community are essential in the fight for justice and preservation of our natural spaces.

Listen to Love Is King: Transforming The Conservation Conversation on your favorite podcast app or at the link in bio.

Today on the show, outdoor retailer Wes Allen returns to talk about the article he wrote for Rock Fight about the fallout of Altra giving REI exclusivity on the newest version of the popular Lone Peak trail running shoe.

The Altra Lone Peak Plus is the first version of the iconic trail runner to feature a Vibram outsole, and will be available exclusively at REI for five months. This move has sparked significant discussion among outdoor specialty retailers, as it raises concerns about the impact of exclusivity on independent shops and the overall dynamics in the outdoor retail market.

Wes joins Colin, outdoor industry insider Eoin Comerford, and Producer Dave to share his perspective on this move by Altra. The conversation then turns towards the recent CEO shakeup at REI as well as thoughts on gray marketed Cotopaxi products turning up at Costco.

The show of course wraps up with The Parting Shot!

Today on the show Colin and his guest talk about an overlooked opportunity for inclusivity and revenue in the outdoor industry.

Outdoor apparel brands are missing a significant opportunity by not offering more sizes.

Andrea Kelly, founder of Make Plus Equal, joins The Rock Fight to emphasize the importance of size inclusivity in the outdoor industry but also how a lack of information and awareness about the size-inclusive market has led to missed financial opportunities for brands.

Today on the show we're reacting to breaking news coming out of the outdoor industry as Colin and outdoor industry insider Eoin Comerford give their instant reactions to the CEO shake up at REI.

Earlier today it was announced that REI CEO Eric Artz is retiring at the end of March, making way for former Nike executive Mary Beth Laughton to take the helm of the outdoor retailer. Colin & Eoin reflect on Artz's legacy as well as the road ahead for Laughton.

“Altra’s recent decision to launch the Lone Peak 9 Plus with Vibram as a five-month exclusive with REI paints a clear picture - one that raises big questions for independent specialty retailers and the future of outdoor retail.”
Check out What REI’s Exclusivity Deal With Altra May Cost The Outdoor Industry by guest contributor Wes Allen by heading to the link in bio.

Today Colin and Justin start the show with a conversation about the use of xenon gas by climbers on Mt. Everest as a means to reduce risk at high altitudes.

Haters take note: is it really any different then fixed ropes or supplemental oxygen?

Then they are joined by outdoor journalist and writer Doug Schnitzpahn, the host of Open Container, aka the newest podcast on The Rock Fight Podcast Network.

Doug talks about his reasons for creating the podcast, emphasizing the broader significance of the outdoors in our lives and how it can serve as a source of healing and creativity.

Colin & Justin then talk about the news that Moderna is close to a vaccine for the Norovirus (aka the stomach bug) which has many backpackers, thru-hikers, and parents celebrating, before opening up the mailbag and responding some listener emails.

Finally they wrap things up with The Parting Shot! Justin takes umbrage with off roaders in Death Valley while Colin has a new rule for outdoorsy employees of outdoor brands.

Today Doug opens the container with Dani Reyes-Acosta to discuss how outdoor stories should come from everyone.

This episode delves into the evolving landscape of outdoor storytelling and inclusivity, emphasizing the need for diverse voices and perspectives within the outdoor industry.

Doug's guest today, Dani Reyes-Acosta, is an advocate and cultural strategist. She and Doug discuss her journey of self-discovery and connection to nature, highlighting the importance of representation beyond traditional narratives dominated by white male perspectives.

The conversation touches on the significance of community engagement and the value of grassroots organizations that prioritize authentic storytelling and inclusivity. Dani shares her experiences in filmmaking and advocacy, urging listeners to recognize their inherent worth and the necessity of fostering connections amongst different communities.

Today Doug opens the container with Luis Benitez to discuss the need for a National Office of Recreation.

The rise in outdoor recreation has always been a part of the American experience, with transcendentalists like Emerson and Thoreau heading to the woods for enlightenment, down to current day secularists just wanting to get away from work. The indigenous people of this continent whose lands were taken and occupied had a deep connection to these spaces and still do.

Luis joins the show to discuss the critical role of outdoor recreation departments in advocating for the outdoor community and promoting sustainable practices on public lands.

He shares his journey from guiding on Everest to becoming a prominent advocate for the outdoor recreation sector, highlighting the importance of collaboration across political lines to address shared concerns for conservation and accessibility.

The discussion also touches on challenges faced by the outdoor industry, including increasing pressure on public lands and the necessity of responsible management as more people seek outdoor experiences.

Through their dialogue, they emphasize the potential for a national department of outdoor recreation to unify efforts and further protect these vital spaces for future generations.

Every rock fight ends with The Parting Shot!
Today Colin laments the existence of sweetened espresso.

It is exciting to post real outdoor content.

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RECENT STORIES & PODCASTS

Trump's Layoffs Come For The Outdoors

Creating Art In Utah's Desert

Is Authentic Brands The Canary In The Outdoor Coal Mine? Plus: The Burgum Endorsement

Give Us Your Feedback: Take The Rock Fight Survey Today!

IDEAS THAT AIM
FOR THE HEAD.

LISTEN NOW

MEET YOUR HOST....
COLIN TRUE

FOLLOW US

LISTEN NOW OR MAYBE LATER.

RECENT STORIES & PODCASTS

Trump's Layoffs Come For The Outdoors

Creating Art In Utah's Desert

Is Authentic Brands The Canary In The Outdoor Coal Mine? Plus: The Burgum Endorsement

Give Us Your Feedback: Take The Rock Fight Survey Today!

IDEAS THAT AIM FOR THE HEAD.

LISTEN NOW

MEET YOUR HOST.... COLIN TRUE

FOLLOW US

​

LISTEN NOW OR MAYBE LATER.

IDEAS THAT AIM
FOR THE HEAD.

MEET YOUR HOST....
COLIN TRUE